Emma Xiao

tg:@emmaking007 teams:emmawangwen@gmail.com https://teams.live.com/l/invite/FEAoLx5lBCJ7PSd4AI?v=g1 A 5-year Business Development Manager in the MVAS&Mobile Content&Subscription ad tech sector, specializing in nationwide resource matching and channel expansion across China. I focus on connecting domestic brands, regional media platforms, and local channel partners to drive collaborative growth. I’ve led the development of 12 regional ad agency channels across 8 Chinese provinces, facilitated partnerships between 5 consumer brands and top-tier local digital media, and helped clients boost annual GMV by 25% through tailored BD strategies. I excel in market segmentation research and demand-aligned collaboration plans, adapting solutions to diverse regional business landscapes. Looking to connect with national brand teams, local media resource providers, and BD peers to explore scalable, cross-regional cooperation opportunities.