Emma Spratt

Key skills & experience in: - Stakeholder relationships - managing external agencies, liaising, and reporting to senior executives and board members. - Brand and Marketing Communications Strategy & Management - Team management & leadership - Budget & Project Management - Brand and creative content development and photoshoot production. - Briefing external agencies, photographers, videographers & content creators on campaigns and product launches. Including asset/output requirements across various channels (digital - paid & owned, e-commerce, trade, OOH, PR & publications) - Providing deliverables lists, product information, shoot lists, and run-sheets. - Reviewing and providing feedback on collateral, carrying out selects for shoots. - Online Trading - understanding online retailing and digital marketing. - Monitoring, Reporting & Analysis of Data across - Google Analytics, Data Studio Reporting & Microsoft BI, Facebook Business Manager & Internal Sales Data. - Commercial Awareness - sports and fashion retail shopping behavior, sports and youth, culture and innovation trends - SEO - understanding of strategy and best practices for execution. - Social Media Management - Well-practiced in Microsoft Applications - Excel, Word, PowerPoint, and Outlook - Skilled in Adobe Suite – specifically InDesign and Illustrator - Campaign briefs, guidelines & toolkit development, and executions for key stakeholders across the retail business and external partners.

Marketing Assistant Tasks Included: - Managing Stirling Sports and STIRLINGWOMEN social media channels including scheduling posts, editing & resizing imagery, engaging with followers, and replying to comments and messages. - Social Media channels at the time included Facebook & Instagram - Managing influencers and brand ambassadors through liaising on product selections, ensuring posting and content requirements were met, and maintaining relationships. - Creating content in-house and sourcing content from other channels to share on social media channels. - Assisting marketing coordinator with planning and organization of campaigns, photoshoots, promotions, and events/activations - Preparing spreadsheets for print runs - Liaising with the buyers to source samples Merchandise assistant tasks included: - Creating catalogues for buyers across various categories - Preparing spreadsheets for ranges and collating stores orders - Liaising with suppliers to confirm store orders - Working with buyers to select ranges for various brands

In my role at Brand Spanking I gained experience in planning, executing and completing a variety of activations in sampling (in-store and OOH Tours), events (Tradeshows, sponsorship events & roadshows), and retail experience categories. I managed content creation and strategic planning across several social media platforms Accounts I worked across: Frucor: OVI Hydration, Gatorade, Sparkling Oh, Just Juice, Pressed, Pepsi & Mountain Dew. Huawei Hancocks: Jagermister, Drambuie, Cointreau ASB Fisher & Pykel Cottonsoft: Tuffy, Paseo & CottonsoftB2B Hutchinsons California Table Grapes Constellation Wines Pick Me Candee Apples Healtheries 2degrees Karen Murrell