Emma Morrison

Member Services Officer (Contract) @ CMPA

About

An experienced and agile communication and marketing professional, I've developed well-informed marketing strategies in both B2B and B2C environments including not-for-profit, education, healthcare, and science in both government and private sectors. I am at my best and optimum when I am super busy, motivated and multi-tasking! My skills and expertise include internal and external stakeholder engagement, project management, content creation both digital and print, writing and editing, video production, social media management, media relations, brand management, events and public relations. I have worked for a diverse range of organisations across different sectors including GS1 Australia, The Royal Victorian Eye and Ear Hospital, Ecotech, National Stroke Foundation, Earthwatch Institute, Holmesglen TAFE, Swinburne University, Monash University, NAATI, and The Mathematical Association of Victoria (MAV).

Country

Australia

City

Greater Melbourne Area

Industry

Marketing & Advertising

Skill

Radio, Media Relations, Public Relations, Social Media, Marketing, Corporate Communications, New Business Development, Marketing Communications, Digital Media, Digital Marketing, Fundraising, Editing, Newsletters, Copywriting, Publications, Management, Social Selling, LinkedIn, Social Media Marketing

Experience

Member Services Officer (Contract)

CMPA

2025-9 - Present · 1 yr 1 mo

Kilmore, Victoria, Australia

Manage association magazine, Sand & Stone, digital assets, website, socials, e-blasts. Undertake site visits to quarries (members) across Victoria.

Self Employed

Self-Employed

2024-9 - Present · 2 yrs 1 mo

Annual Reports: Writing and generating content, editing, proofreading, sourcing images, workflow and approvals with internal and external stakeholders. Annual Renewals: Digital Document Management - Managing a central repository for accurate document changes and updates meeting strict compliance and regulatory requirements across all business departments –membership application forms and fee schedules – workflow and approvals, publishing to intranet via SharePoint and corporate website.

Digital Project Officer (Contract)

Mitchell Shire Council

2024-3 - 2024-6 · 4 mos

Broadford, Victoria, Australia

Managed Council website from content creation (workflow approvals, writing content and re-purposing content for target audience), content approval/workflow, accessibility, SEO, analytics, reporting and staff training on CMS inline with corporate branding. Central point of contact for internal and external stakeholders for venue/event platform, Bookable - training, advice and troubleshooting.

Marketing & Communications Program Manager

GS1 Australia

2014-7 - 2024-2 · 9 yrs 8 mos

Mulgrave, Victoria, Australia

Managed creative marketing team to deliver high quality content and campaigns for B2B and B2C across multiple sectors and channels including web, digital advertising, social media, video, print and media.

Internal Marketing & Communications Officer (Contract)

Matrix On Board

2013-10 - 2014-6 · 9 mos

Melbourne

Brand management, website maintenance, publication management, writing, edting and stakeholder management.

Marketing and Communications Coordinator

Acoem Australasia

2011-8 - 2013-9 · 2 yrs 2 mos

Knoxfield

Managed roll-out of rebrand including all printed and online resources, signage, instrument’s fascia, technical manuals, merchandise, clothing, stationery, banners, decals and corporate style guide. Developed and reviewed B2B marketing strategies for export and domestic sales teams. Facilitated staff training and introduced new processes/template for instrument user manuals.

Digital Marketing Coordinator (Contract)

Swinburne University of Technology

2011-6 - 2011-8 · 3 mos

Hawthorn

Supervised and managed workflow of undergraduate interns – web designer and programmer. Developed departmental websites inline with accessibility guidelines and in consultation with senior staff. Monitored and analysed web metrics for SEO and SEM to support advertising campaigns.

Marketing and Fundraising Coordinator (Contract)

The Royal Victorian Eye and Ear Hospital

2010-11 - 2011-5 · 7 mos

East Melbourne

Developed and implemented integrated marketing and communication strategies to increase organisational awareness and corporate sponsorship. Coordinated design, production and dissemination of all departmental marketing collateral (print and online). Managed direct mail campaigns to grow hospital donor/support base.

Communications Coordinator

Stroke Foundation

2007-7 - 2010-11 · 3 yrs 5 mos

Managed roll-out of rebrand and redesign of website and all printed material. Produced, implemented and reviewed online communication strategy. Managed and maintained online communications environment: structure, statistics, SEO, accessibility and functionality in consultation with staff, stakeholders, and contractors.

Communications Manager

Earthwatch Institute Australia

2005-11 - 2007-6 · 1 yr 8 mos

Managed marketing collateral including electronic newsletter, website content, image library, publications, flyers, brochures, merchandise and media releases including production and dissemination. Developed and presented (to the Board) three-year communication and marketing strategy. Raised organisation profile through media, articles, interviews, AAP, Media Monitors, PR companies and key journalists and stakeholders in environment and citizen science sector.