Emma Morrison

- Plan and write content for web and mobile experiences across all touch points. - Document strategies with Tone of Voice guidelines and establish best practices and processes. - Influence product strategy through content, driving mindful discussions with product managers, UX designers, engineers, and other stakeholders. - Collaborate with the product team on Figma, Notion and Jira. - Led product marketing communications for in-app, push, emails and blog to support product feature launches. - Manage localisation process and resolve any communication problems.

- Craft UX copy for user-facing and back-office products across the Farfetch website, mobile, iOS app and android. - Collaborate with UX designers, researchers, product managers and marketing teams. - Create tone of voice guidelines and documentation to promote across the business. - Led the content strategy for the Farfetch Loyalty Programme, Access and Private Client. - Audit existing copy and identifies opportunities for improvement. - Plan user testing sessions for copy areas and analyse results. - Collaborate on design tools including Framer, Sketch and Figma. - Collaborate with localisation teams to ensure language globally is consistent. - Proofread and edit copy for the team in absence of a sub-editor. - Travelled to the Portugal HQ to present the copy strategy. Management/Leadership - Train, mentor and support new team members - Mentor on the Farfetch Mentor Programme for Fashion Retail Academy students - Represented Farfetch at the Fashion Retail Academy Industry Week

Interned during London Fashion Week and assisted MBC with their social media platforms. Attended shows such as Vivienne Westwood, Julien Macdonald, Paul Smith, Belstaff, Whistles and Henry Holland.

A BA course in Journalism working in print, television, radio and digital. Writing for our new magazine Artefact in my final year www.artefactmagazine.com