Emma Wang

Founder and CEO @ CrossLinkAsia

About

Born in Harbin, China in 1996, I moved to Japan at the age of 1.5 and have spent over 26 years in Tokyo, growing up between two cultures. Graduated from Chuo University (Faculty of Commerce) in 2019. From 2020 to 2022, worked at ByteDance, leading TikTok creator operations. Managed over 600 creators and more than 20 agencies, contributing to multiple “TikTok-driven hits,” including trends ranked No.1 in Nikkei Trendy.From 2022 to 2023, joined SHEIN Japan and led large-scale marketing initiatives, including multi-million-dollar collaborations, Tokyo Girls Collection partnerships, Abema sponsorships, TV commercials, and OOH campaigns.Founded XLink Japan in 2024. Now based across Shanghai, Hangzhou, and Shenzhen, building strong partnerships with leading Chinese social media agencies, live commerce operators, and e-commerce companies. Maintain close relationships with emerging Chinese entrepreneurs in AI and e-commerce, enabling direct access to first-hand market insights and cutting-edge operational know-how. Since 2025, supporting Japanese companies entering the Chinese market through social media marketing, live commerce, and cross-border e-commerce.Core strength lies in combining first-hand insights with a strong local network to execute strategies that deliver measurable results. ---【経歴】1996年、中国黒竜江省ハルビン市生まれ。1歳半で日本へ移住し、その後26年間を東京で過ごす。2019年、中央大学商学部を卒業。 2020年から2022年までBytedance株式会社にてTikTokのクリエイター運営に携わり、600名超のクリエイターおよび20社以上の芸能事務所・広告代理店をマネジメント。担当したジャンルのクリエイターによる“TikTok売れ”が日経トレンディ1位を獲得。 2022年から2023年までSHEIN JAPAN株式会社でマーケティングプロジェクトを担当。数億円規模の企業タイアップ、東京ガールズコレクション、Abema番組協賛、テレビCM・屋外広告など大型企画を推進。 2024年より、XLink Japan株式会社を設立。上海・杭州・深圳を中心に活動し、中国主要SNS代理店・ライブコマース事業者・EC運営会社との強固なネットワークを構築。特に、中国の若手起業家・AI/ECスタートアップの創業者層との人脈が厚く、現地最前線のトレンド・運用ナレッジを直接吸収できる独自の情報網を持つ。 2025年から日本企業の中国進出を支援するSNSマーケティング・ライブコマース越境EC支援を展開し、「中国の一次情報と現地タレントネットワーク」を強みに、成果にコミットするクロスボーダー実行パートナーとして事業を拡大している。Facebook:https://www.facebook.com/wzh1210/

Country

Japan

City

Tokyo

Industry

Internet

Skill

Social Media, Digital Marketing, Marketing, Project Management, Start-up Ventures, Leadership, コンテンツ戦略, ブランド認知, 市場計画, イベント企画, コミュニケーション, プロジェクトマネジメント, イベント管理, ライブストリーミング, ライブ動画ストリーミング, コンテンツマーケティング, マーケティング戦略, プロジェクト計画, ソーシャルメディア, インフルエンサーマーケティング

Experience

Founder and CEO

CrossLinkAsia

2024-8 - Present · 2 yrs 2 mos

東京都, 日本

Freelance work began in May, initially supporting two Chinese companies in their expansion into the Japanese market through influencer collaboration projects and live commerce initiatives. Currently, after establishing XLink Japan Inc. in Tokyo, I am collaborating with over 30 companies across China and Japan. These partnerships involve providing comprehensive localization support, including tailored marketing strategies, influencer partnerships, and live commerce initiatives to facilitate market expansion and brand positioning in both markets.

Senior Branding Specialist

SHEIN

2022-8 - 2023-10 · 1 yr 3 mos

Tokyo, Japan

Planned and executed marketing projects with budgets exceeding 100 million yen. Led media collaborations, including original content creation with ABEMA, TV commercials with ADK, and outdoor advertising with Model Press, significantly increasing SHEIN's recognition in Japan from 2022 to 2023. Managed high-profile fashion shows such as TOKYO GIRLS COLLECTION and KANSAI COLLECTION, with the 2023 S/S KANSAI CILLECTION achieving a 7.0 return on investment and featuring the popular Korean idol group KARA. ---------- ・Increased brand recognition through strategic media partnerships ・Successfully executed offline events with notable ROI ・Managed diverse marketing channels including TV, outdoor advertising, and social media.

Operations - Creator Partnership

TikTok

2020-7 - 2022-7 · 2 yrs 1 mo

日本東京都

Led initiatives to promote beauty content on TikTok, supporting content creation for 600 influencers and managing 20 MCN and advertising agencies. In 2021, spearheaded efforts to increase exposure of beauty influencers by boosting influencer numbers, managing their posts, and overseeing agency relationships. This comprehensive strategy significantly expanded the beauty category on TikTok, resulting in top beauty influencers generating hundreds of millions of yen in sales for their agencies within a year. The management of multiple agencies facilitated a broader reach and more diverse content creation. Notably, monthly views for the hashtag "#美容" grew 6.38 times from January to November, contributing substantially to the "TikTok売れ" phenomenon reported by Nikkei Trendy.

Social Media & Product Planning

17kg

2019-8 - 2020-5 · 10 mos

Managed company's official SNS accounts (Instagram/Twitter), growing Instagram followers from 70,000 to 140,000 and Twitter from 0 to 20,000. Coordinated with 15,000 influencers for product promotions and prepared for the launch of original cosmetics.

Education

Chuo University

Management accounting

2015 - 2019 · 4 yrs

I majored in management accounting and organizational psychology at the School of Commerce. I conducted a research study on Kyocera's management method, Amoeba Management.