Emma Lindley FIMI

As Founder & Trainer of the Service Advisor Academy, I’m passionate about helping UK workshops elevate their customer experience, increase sales performance, and build stronger, more confident teams. After nearly 10 years with Lindleys Autocentre, where I progressed from managing departments and branches to leading customer experience across the group, I saw first-hand how investing in people transforms a business. That insight became the driving force behind the Service Advisor Academy. Through tailored training, coaching, and development programs, I now work with workshops nationwide to help their service advisors and front-of-house teams deliver consistently outstanding results, from communication and sales to customer care and retention. My mission is simple: to raise the standard of customer experience across the UK automotive industry by empowering the people who make it happen every day.