Emma Keeley

As a Performance Creative Strategist, I help DTC brands scale their creative output strategically and profitably. I bridge the gap between creative intuition and performance data, managing the lifecycle of an ad from the initial spark to the final data review. What I do day-to-day: 👉 Ideation & Strategy: Serving as the brain power behind high-converting concepts that align with brand goals. 👉 Scriptwriting: Translating concepts into fully-fledged, performance-driven ad scripts. 👉 On-Set Direction: Boots on the ground during production to ensure the creative vision is executed perfectly. 👉 Project Management: Coordinating internal teams, talent, props, and logistics for a seamless workflow. 👉 Performance Analysis: Analysing creative metrics post-launch and leveraging that data to continuously sharpen our strategy.

At Public Nectar, I managed and optimised paid social campaigns across Meta and TikTok, working with brands in SaaS, eCommerce, tech, and events. I started as a Junior after graduating university, and quickly grew into a specialist role, now owning day-to-day performance and creative collaboration. I focused on building full-funnel strategies that scale profitably, meticulously crafted creative briefs to analysing what’s driving results and why. The approach is hands-on, curious, and always looking for smarter ways to improve performance 📈 👉Run and scale paid social campaigns with a focus on sustainable growth 👉Write creative briefs that bridge brand goals with audience insight 👉Collaborate with the creative team and appear in client-facing content 👉Optimise every stage of the funnel through testing, iteration, and analysis

During university, alongside my content writing job, I began freelancing on Fiverr, working with clients around the world to bring their brand voice to life. What started as a side hustle quickly became a full client roster, with returning projects, monthly retainers, and 80+ 5-star reviews ⭐⭐⭐⭐⭐ I specialised in social-first copy and SEO blogs, but the real focus was always growth, helping brands communicate clearly, connect with their audience, and show up in a way that made a wide impact 🌍 👉Wrote copy for organic and paid social across a range of industries 👉Delivered SEO-optimised blog content tailored to brand tone and search intent 👉Built strong client relationships, leading to long-term retainers and referrals 👉Received over 80+ reviews, all 5* with incredible feedback