Emma Holmes

I currently cover maternity leave, leading a team and managing the creation of the customer communication plan, ensuring our activity is relevant to all customers and delivered in a timely manner to drive frequency of purchase, visits, revenue and AOV, supporting every category in the business. The projects I specifically focus on are: o Leading an Email Transformation working session designed to strengthen email performance by focusing on Reporting Toolkit, Email Contact Strategy, Creative & Acquisition - ensuring that the key priorities are aligned with our strategic objectives o Managing the trigger programme at Argos, continuously defining and testing opportunities to optimise our current programme, as well as looking for opportunities to create new campaigns o Continuously challenging processes and ways of working to ensure we were working efficiently with all key stakeholders – including the Planning & Promotion teams, creative teams and our Dynamic Category Trading cells o Implementing new processes to the CVM team, ensuring we are continuously reviewing the work we have done, celebrating successes and are sharing best practice

o For each campaign, I lead all aspects from the initial brainstorming and creation stage, through to execution, monitoring and analysis, ensuring effective processes and meetings are in place and each stage is well communicated to key stakeholders o I work with marketing leaders to develop integrated campaign briefs using sales, guest insight and learnings from previous campaigns o I devise and manage the implementation of the top line campaign calendar and supporting marketing plans, ensuring they are all up to date with business requirements and gets communicated to the wider business o I work with our Commercial team to set up campaign targets by channel and week o I am used to managing multiple consumer marketing campaigns at one time, ensuring teams have all the information they need to execute a consistent campaign across all elements o I work with our Studio team and external agencies to produce creative toolkits and templates which support the overall campaign brief, to support teams executing consistent look and feel across all on and offline channels during the campaign o Throughout campaigns, I report to the business on how we’re performing against target o I lead the campaign review process, working with the marketing team and external agencies to gather data and insight on previous campaigns to analyse and report on the effectiveness and provide recommendations for all future marketing activity

My role is responsible for the planning and execution of email marketing for Warner Leisure Hotels, which involves: • Devising an email marketing plan to include behavioural & managed email activity • Working closely with our CRM & Loyalty team to ensure the plan is aligned so that guests receive consistent communications in an appropriate time frame. • Managing the creative process with creative agencies and in-house studio, including the building of HTML and set up of tracking links. • Co-ordinating with key team members and email agency to ensure key success criteria are met • Managing the success of email marketing campaigns by constantly monitoring results and incorporating test plans into activity plan • Monitor and improve email campaign results by: o Conducting tests; subject line, landing page, delivery times/days, content formats etc o Monitoring conversion results, click path analysis and altering content appropriately o Audience segmentation by utilising knowledge gained • Reviewing new and improved ways to increase data capture I'm currently in the process of implementing new email communications for our guests to improve their journey. This will include a reactivation plan, prospect plan and booking to welcome home plan.

• I created exciting marketing campaigns to attract new guests running across various marketing channels • I owned the Group & Coach marketing plans which involves me implementing the plan, liaising with new leads to generate more business and ensuring budgetary control is in place for Group and Coach business. • I tracked results and analysed what was a success and which areas need improving, therefore allowing me to make recommendations on how to improve future campaigns

President of the badminton society 2 years running