Emma Gibson

Creation and implementation of omnichannel ecommerce strategy, building conversion and retention through UX development and CRM, improving product conversion by 3% with in-depth buying guides, and growing email list by 50% with online incentives. Management of re-platforming to Shopify (Jan ‘24) including UX, site functionality and end-to-end customer journey, whilst maximising brand presence and story Managing day to day operations of the site, managing trading calendar, driving online growth and planning for promotions reacting to trade Constant site development, managing developers to continuously review and improve customer journey and product visibility, as well as updating integrations with new solutions Regular website audits, reviewing and optimising content with data driven decision-making Responsible for onboarding a new email marketing platform (Klaviyo) seeing a 20% increase in click through on certain flows. Managing campaigns, flows, lists and segmentation including A/B testing Scheduling and managing monthly products launches to deadline, managing pricing and virtual merchandising whilst maintaining strong product margin Overseeing all seasonal content, homepage, landing and category pages, and product pages including product imagery, copy, and UGC, whilst maintaining strong brand look and feel and keeping the customer at the heart Managing external performance marketing team with a focus on PPC, updating content and monitoring numbers to ensure targets are met Managing SEO executive and instigating best practice internally, SEO improvements in on-page copy and blog led to a 2% increase in organic traffic and page 1 rankings for several target keywords. Review site analytics, compile and present reports to management alongside action plan Quarterly planning to hit revenue, traffic and conversion targets Managing of a team of 3 including regular reviews and personal development plans

Key account management with both existing and new clients, including developing new international retail relationships with ecommerce retailer Zalando and Schuh Implementation and management of critical paths, managing budgets of £10 million per annum Ensuring timely delivery of all goods by planning and managing suppliers Negotiating cost prices with international, multi-product suppliers, ensuring all goods remain within margin Running and following up on monthly buy meetings, ensuring all actions are followed up appropriately and briefing internal teams accordingly Liaising with Operations and Logistics teams to ensure all goods are dispatched and invoiced according to specific account requirements and in a timely manner Managing a team of 3 to ensure a high level of client service and communication

Studio management, including managing the studio diary and providing support for a team of 10 womenswear designers Managing the seasonal critical path within the design room and facilitating excellent communication across design, production and buying teams Ensuring range plan and key-sellers are fulfilled and presented to buying and wholesale, feedback to design team and ensuring actions are carried out in a timely manner Leading weekly sales meetings, analysing weekly sales to ensure that design team react quickly to trade

Managing a womenswear studio of 12, ensuring staff were efficient, productive and key creative targets were met Managing critical paths across sampling, design and development of 4 seasons annually, including specialisation in knitwear Liaising with suppliers and contractors including negotiation of terms and conditions and contracts, including international factory visits to implement and oversee sampling and production Creation of line sheets for wholesale customers including Harvey Nichols (London), Saks (US) and Lane Crawford (HK) amongst other international stockists, liaising with buyers and confirming orders Collation of order book, issuing production POs to factories, confirming ex-factory dates and management of delivery of raw materials to factory in a timely manner Management of all high value international shipments to various department stores worldwide, including all customs documentation and customer communication. End to end management of recruitment duties, including creation of job specifications, management of recruitment process, distribution of contracts and initiating initial review process Managing recruitment of freelance staff during busy periods Implementing processes, procedures and document filing systems to ensure good cross-team communication and functionality Debit and credit control, including processing and reconciling all payables and receivables Frequent liaison with accountants on quarterly management accounts and end of year accounts. Managing petty cash and reconciling expenses Assisting with management of VIP events, including debut runway show in New York and London-based VIP events

Fashion BA specialising in Womenswear and Knitwear