Emma Davenport

-Designed logos, packaging, and print-ready assets for national retail and distribution, ensuring consistent brand representation across touchpoints -Led end-to-end branding projects for emerging consumer brands, developing brand positioning, visual identities, and cohesive brand systems

-Owned brand and communications strategy across 8+ locations and multiple markets, shaping the guest experience across digital, CRM, and in-store touchpoints -Led integrated marketing campaigns that drove $250K in attributed revenue over six months and increased feature product sales 561% YoY -Translated guest sentiment and behavioral data into strategy, informing a new menu category now ranking top-10 in monthly PMIX in high-traffic locations. Informed daypart promotions contributing to 30% YoY sales growth -Drove a 150% increase in website traffic within one month through strategic use of digital advertising and SEO, sustaining elevated traffic levels in subsequent months -Used AI and analytics to systematize the martech stack, improving marketing efficiency and performance tracking -Designed and directed brand updates across packaging, menus, email marketing, loyalty, apps, and websites; improving brand relevance, discoverability, and conversion -Built and scaled social media strategy, generating viral content, high-performing user-generated content (UGC), and sustained engagement -Partnered cross-functionally with Operations, Culinary, and Leadership to align ROI on marketing execution with business objectives

-Pitched and secured media placements across local and national outlets, supporting consumer, lifestyle, and event-based PR campaigns -Supported high-profile events and celebrity partnerships, contributing to prime-time and national media exposure -Developed press materials and media lists to support integrated PR strategies -Utilized location and social data to inform activation execution strategy

-Founding member and leader of a statewide nonprofit during COVID-19, raising $1.5M+ in monetary and in-kind donations, managing a team of 300+ volunteers, and distributing 1M+ masks to fill the PPE gap -Oversaw partnerships, media strategy, and logistics to scale PPE access across Illinois -Built donor and community partnerships with brands including Calvin Klein, Tahari Home, and Buck Mason, sustaining rapid growth under crisis conditions

Organizational Communications Major with class concentrations in public relations, digital marketing, advertising, and graphic design.