Emke Prakken

Founding Brand Director responsible for building and scaling Africaventura, overseeing product development, sales, and operations across the brand. Since launching in 2021, expanded the portfolio to 9 destinations and scaled traveler numbers from a pilot year to several hundred guests annually.

As a manager at Kuti Wildlife Reserve in Malawi I was responsible for hospitality matters including staff, reservations, events, as well as the marketing and social media for the reserve. I also was in charge of the Volunteer Centre and Volunteer Program.

The Amsterdam Museum is responsible for the marketing & communications for six museums within Amsterdam. As an accountmanager I was responsible for the marketing & communications for two of those museums. I also supported the press office and assisted in corporate communication.

During my internship at the Stedelijk Museum I supported the marketing & communications department, in particular the press office. Among my task were writing press releases, guiding press in the museum and maintaining media relations. During my internship I’ve had the pleasure to work on the exhibition Marlene Dumas – The Image as Burden.

As a secretary of the Amsterdam Student Yearbook I was responsible for the creation and planning of the 184th edition of this annually released book.

For the student association Vishnu I was responsible for representing 60 active members and the communication with active and former members of our association. I was also responsible for organising activities like meet-ups, and for the recruitment of new members.

During my internship at the Amsterdam Museum I supported the events and marketing & communications department. Among others I’ve organized the Museumnight in Museum Willet-Holthuysen and events around crowd funding. After my internship I wrote a thesis about the rebranding, image and corporate identity of the Amsterdam Museum.