Emily O'Connor

Managing the Digital Transformation for the Museum Standards Programme for Ireland

- Lead user research for early stage healthtech platform, planning research approach, designing interview guides and conducting usability interviews - Plan and conduct both exploratory and usability-focused, research to inform new features, workflows, digital touchpoints and product roadmap - Design wireframes using Balsamiq and Figma to test with users and communicate with Dev Team - Design Customer Journey Maps and Personas based on users’ pain points to guide the design and communicate with cross functional stakeholders - Lead tracking and communication of research insights and product roadmap using Confluence and Jira - Utilising Agile methodology to structure research and development process

Target achievement: Q4'21: 175%, Q1'22: 114%, Q2'22: 100%, Q3'22: Pod 95%, Q4'22: Pod: 103%, Q1'23: Pod: 140% Team Lead ( covering paternity leave): Taking ownership of sales activity, building out processes for our outbounding team, upskilling members of the team Focused industry: Affiliate marketing and gambling Conducted qualitative research to understand market trends, synthesised data to generate research insights and designed business strategy based analysis of research insights Communicated research insights and business strategy to wider pod team to drive adoption and implementation of strategy Led and designed customer workshops to drive adoption of Google Ads and YouTube within the UK market

Founded an online ecommerce tea store that focuses on tea and wellness Built online store using Shopify Built online strategy for Instagram, Facebook and Google Adwords Created SEO content for Restored Tea Blog

- Led onboarding of new financial clients and training of new users to drive adoption and efficiency on the financial platform - Designed FAQ and onboarding documentation for new clients to guide in their use of the financial platform - Implemented improvements to CRM usage and customer data tracking, ensuring consistent reporting and customer journey visibility

Hired as first SDR in EMEA to build out the program and processes and awarded SDR FY20 for top performer Qualified the largest Mid-Market deal in EMEA within 5 months of being in the role Designed and documented online chat customer guide and trained wider team on the process Defined requirements and feedback loops between AEs, SDRs, and marketing operations to improve inbound processes Worked directly with marketing to define strategy and track marketing progress in CRM system

Supporting the Microsoft Consultancy Services Business in UK subsidiary (one of the largest subsidiary within Microsoft): o Support the contract-to-cash process for Consulting Services and Premier Support Services o Working and engaging with key subsidiary stakeholders to ensure the smooth running and execution of Microsoft consulting engagements o Examined how to democratize Artificial Intelligence within Operations The Microsoft Academy for College Hires (MACH) program is a two-year program is focused on professional development, to start strong, accelerate impact and build a network. The program includes world-class international training and coaching.

My main responsibilities include: • Maintaining social media presences • Running campaigns on Adwords and Bing • Content creation

In October I was elected onto the Intern Committee by my fellow interns. The Intern Committee is in charge of organising all events for the 40 interns that were interning at Microsoft. The aim of this committee is to create a strong Intern Community by organising events based on the three core pillars of 1. Social 2. Education 3. Charity. • Organised guest speakers for interns including the MD of Ireland • Organised volunteering opportunities for interns • Managed my time between my role on the Committee and on my main role as Account Associate at Bing Ads • Communicated, marketed and promoted all upcoming events to Interns • Analysed impact of the Committee on the Intern Community • Presented findings back to HR and collaborated with HR to improve the Intern Program

Assisting Account Managers at Bing Ads in the UK market with carrying out tasks such as optimization on client accounts, analyzing client's accounts and acquiring new clients for the Bing Ads platform. • Supported Account Managers in the management of their book of business on the Bing Ads Platform, achieving their targets and growing their revenue • Managed my own book of business on the Bing Ads Platform • Optimization/analysis of customers’ campaigns on the Bing Ads Platform • Weekly Skype calls with clients to discuss accounts and present optimizations • Presented optimizations at face to face client meetings in the UK • Shared best practices across all markets • Escalated customers’ technical issues to Ad Support • Attended industry events and Bing Ads events for customers • Member of the Culture Team in Bing. Worked on the employee pillar which required organising social events for the team and ensuring that there was a good work life balance

Pursuing a master's degree in Service Design Strategies and Innovations through the SDSI joint program, supported by an Erasmus Mundus scholarship. Studying at the Art Academy of Latvia, the University of Lapland, and the Estonian Academy of Arts over the next two years.

This is a three year degree programme with an option to complete an internship in 3rd year and return to complete your final year after the internship. Throughout this degree I will study accounting, economics, finance, management, marketing, human resources and information systems. As well as that the Bachelor of Commerce also focuses on new generation subjects. This degree also focuses on Innovation and Enterprise, Business in Society, Personal Development.