Emily Busch

I oversee digital operations, ad campaign execution, and operational scaling across Vector Media's multi-market OOH network. As Project Manager for the LA Street Amenities Transformation Program (STAP)—one of the company's highest-profile ventures—I manage a cross-functional digital rollout across multiple formats and geographies. I lead a team of 5 direct reports across three markets (LA, Orange County, Maryland) and partner cross-functionally with sales, finance, real estate, operations, and support teams to drive inventory management, campaign delivery, and operational excellence. Notable Contributions: Programmatic Infrastructure Leadership — Onboarded and optimized multi-platform programmatic ecosystem (Broadsign Control/Reach/Guaranteed, Place Exchange, Vistar, Header Bidding), managing vendor relationships, platform workflows, and demand strategy across DSPs. Authored infrastructure consolidation strategy eliminating 1,000+ manual operational hours annually. Dynamic Content & Campaign Innovation — Led first-of-its-kind dynamic HTML content deployments for broadcast partners (Fox Sports FIFA World Cup), resolving complex technical challenges and building field operations guides for large-scale campaigns. Market Onboarding & System Standardization — Managed multi-market inventory onboarding, standardized operational processes across geographies, and trained end users on inventory systems to drive consistent execution and reduce support burden. Real-Time Analytics & Visibility — Built and maintained interactive dashboards tracking 16+ concurrent market deployments, campaign pacing, inventory availability, and programmatic performance—enabling data-driven decision-making across leadership. Team Leadership & Development — Developed high-performing operations team through structured 1-on-1s, performance management, and targeted skill-building; documented team capability gaps and built enablement strategy to increase autonomy.

As the Inventory Operations Manager for the public transit team, it's my responsibility to make sure designated markets have their various media entered into the database for charting and management. I assist markets and teams in optimizing their inventory, adding or updating their inventory, and I help train team members to schedule and manage their market's inventory accordingly. I am often involved in various initiatives and project rollouts as they relate to inventory and operations.

As a member of the Vector Media team here in Milwaukee, it's my job to help oversee the placement of advertisements on transit shelters and buses in Milwaukee County. I work closely with the sales team and operations team to create work orders, schedule advertisers, provide follow-up reporting, and to provide top-notch customer service. I've recently become part of a team to create an official inventory system to be used by inventory managers and operations team members. Using my past experiences I've been able to provide useful ideas and advice. I've also begun training parts of the new inventory system to various team members throughout the company.

As the Chartist/Inventory Manager I was responsible for a number of day to day items including: * Assisting the sales staff in driving revenue by generating sales proposals that meet client objectives and produce results. * Managing ongoing campaigns and making necessary schedule and creative changes. * Working with Operations department in managing plant appearance. * Working with Real Estate department in managing sign revenue in relation to lease costs. * Working with Sales and Marketing departments to create sales packages. * Generating and entering sales contracts and all related paperwork in a timely manner so that invoices are generated and revenue is allocated correctly. * Working with revenue management to price individual sites and establish discount matrices. All of these responsibilities required me to have extensive knowledge of the out-of-home industry and advertising in general. I needed to be a problem solver and incredibly detail-oriented in a very fast-paced environment. Since I worked with so many departments, I had to communicate clearly and effectively and be a great team player. During my time at Clear Channel Outdoor, I worked on several initiatives to drive plant occupancy and generate more revenue. In 2015, our branch experienced great success with an initiative to take low occupancy inventory and generate revenue. I was directly involved with re-pricing and discounting inventory and helped account executives put sales proposals together using this inventory. This initiative led the branch to generate an additional half million dollars in revenue between the second and third quarters.

As a biller for Roadrunner Dawes Transportation Services, I was responsible for taking different types of invoices from my designated terminal and translating them into the company formatted invoice. Billers were required to generate a certain number of invoices per hour and I had no issues meeting that quota. Within four months of being hired, I was certified to create invoices for Hazmat materials.

As a Proof of Performance Photographer for Clear Channel Outdoor, I was responsible for photographing all of the inventory in southeastern Wisconsin and maintaining the database of photographs to be used for creating proof of performance reports. The reports were given to clients as proof of installation and preceded invoices clients received. Many clients would not pay invoices until they received POP reports, which meant that I had to ensure reports were sent out in a timely fashion. Clear Channel Outdoor also had a set service guarantee that had to be met. All photos necessary for a POP had to be shot and delivered to the client within 5 business days. I would also take photographs for internal marketing purposes and for clients when photo shoots were necessary.

While attending Carroll University, I was able to do an internship with Bielinski Homes as their marketing, sales and creative assistant. Upon graduation I was hired part-time to continue my role. I was responsible for creating and maintaining sales materials for the sales staff, in addition to working with the creative director and marketing manager in creating print ads and other promotional materials for the company.

Minor in French Graduated Cum Laude

In order to get more experience I took additional French studies at UW Milwaukee from 2005-2006.

Emphasis in Photography Minor in French