Emily Cieslak

• Assign, write and edit all fashion commerce content on Byrdie, including product guides, sale roundups, and tested reviews • Manage a team of freelance writers by assigning stories, editing articles and training them on how to test products and catalog their insights • Pull weekly traffic and revenue data from Looker to track performance of articles and identify ways to improve content • Use SEMrush and Ahrefs to track SERP performance, identify keywords gaps and implement SEO • Lead the product testing initiative at Byrdie by writing staff surveys, compiling testing insights, and publishing tested articles • Test products and write first-person tested reviews and product odes, taking original photos and videos for social content • Strategically select articles and write headlines for Apple News resurfaces to drive traffic and commerce revenue

• Pitch and write revenue driving commerce shopping stories about beauty products and clothing, interviewing top experts in the industry • Manage a team of freelancers by assigning stories, editing their articles, and approving invoices • Cover major shopping events (Black Friday, Prime Day, etc.) by curating the best beauty deals and writing product descriptions • Pull weekly traffic and revenue data from Looker to track performance of articles and identify ways to improve content • Use SEMrush and Ahrefs to track SERP performance, identify keywords gaps and optimize content based on keywords

• Edit and write fashion and beauty articles for InStyle, Byrdie, Brides, and People Magazine

• Write fashion shopping guides and interview styling experts for Byrdie • Write clean beauty and wellness shopping guides for Treehugger • Build and update articles in CMS across The Spruce, Tripsavvy, Treehugger, etc.

• Wrote articles on a freelance basis for several national publications, including Real Simple, New York Moves, Lefair Magazine, Red Carpet Fashion Awards, Intrigue Magazine, etc. • Interviewed rising actors, doctors, dermatologists, and other health and beauty experts • Worked with creative team to produce independent photoshoots by developing mood boards, booking locations, pulling clothes, styling outfits and writing call sheets to coordinate creative and logistics of shoot. Earned publication in international magazines • Assisted celebrity stylists Zoe Costello, Haidee Findlay-Levin, and Cece Liu for national brand campaigns. Pulled clothes, coordinated looks and helped models change into outfits on set

• Created and implemented social media strategy across all platforms (Facebook, Instagram, LinkedIn, Twitter) for fashion startup • Analyzed key metrics to identify strengths and opportunities to increase engagement, likes, and follows • Increased followers and built relationships by responding to comments and DMs and reaching out to potential customers • Created a social media calendar and developed content, selecting monthly themes and topics and writing captions • Worked with graphic designer to ideate graphics for posts

• Managed a $20M portfolio of national bra brands: buying, merchandising, marketing product and growing brand partnerships • Led planning and execution for highest earning Semi-Annual Sale for Women’s Intimates, working across teams to select, price and merchandise product and partnered with marketing and creative teams to promote the sale in email and on social • Built and presented weekly reports, summarizing sales for key vendors, product styles, brands, sale channels to find insights • Created seasonal brand assets with editorial team by selecting products, writing copy and requesting samples from vendors • Organized editorial calendar for Women’s Intimates, scheduling marketing campaigns, social posts, brand launches, trends • Selected and pitched product to affiliate publications and influencers, earning placement in InStyle, Cosmopolitan, BuzzFeed • Partnered with Hearst to create Valentine’s Day campaign for private label lingerie line, selecting assets, copy and product assortment for brand page and email campaign. Resulted in a 61% lift in site visits and a 121% lift in participated revenue

• Served as editor-in-chief of Penn's student run fashion magazine • Managed 100-person staff to publish online content and bi-annual print issue, expanding into video, brand partnerships and events • Increased Instagram following by 60% by recruiting new team and strategizing BTS posts, stories, contests and promos • Worked across teams to select issue’s theme, produce photoshoots, edit articles, select photos and layout pages in magazine • Saved $1,000 in printing costs by negotiating rate with vendor and raised money by planning launch party with live concert

• Wrote and published online reviews of new designer collections • Compiled and analyzed street fashion photographs during New York Fashion Week and summarized overarching themes • Developed questions, interviewed, transcribed and published interviews with emerging international designers

• Selected by the American Society of Magazine Editors for competitive magazine internship program • Pitched, reported, and wrote articles for the number one wedding website, The Knot • Transformed print articles into SEO driven stories for website • Built articles on online publishing platform, Weddit • Copy edited and captioned photos for online Real Weddings albums • Contacted PR contacts to collect images for print magazine

• Read film and TV scripts and provided concise yet thorough coverage • Covered assistants' desks and answered phones

• Interview emerging fashion designers • Write reviews of new collections in the contemporary luxury sportswear, avant-garde, and high-end street wear markets • Research up-and-coming brands

Penn English in London Study Abroad Program