emily goebel

Plan and execute lead generation and content strategies for the student success business, including email campaigns, webinars, customer success stories, blog writing, social media, and website copy. Organize and execute marketing events and tradeshows that result in the generation of new leads and increased client retention. Collaborate with Partner Marketing to develop strategic partnerships with industry associations and execute marketing deliverables defined in our partner agreements.

I was responsible for developing creative content that fueled marketing campaigns, blog posts, social media content and thought leadership pieces from the Hobsons Higher Education division. Additionally, I was responsible for translating product and competitive information into effective and compelling messaging that was used in lead generation activities and brand awareness campaigns.

I performed a variety of tasks as assigned by the Vice President of Strategic Initiatives to ensure the coordination and administrative support of key projects. Provided administrative support and meeting management on select projects in the areas of education, livable communities, and urban renaissance. Specific tasks included: taking meeting minutes, creating forms, tracking volunteer attendance, developing group rosters, drafting letters, data entry and research. In addition to supporting key initiatives, I worked with the Vice President of Strategic Initiatives to coordinate special events, manage communications with the Vision 2015 Board of Directors, and periodically represented or coordinated the representation of Vision 2015 at community functions.

* Associated with Gateway's Business & IT Career Pathways Project * Recruit students by presenting information to high school students, incumbent workers, adult education centers, and social service agencies * Create marketing materials

Created marketing and communication plans to support the Development team, including print and e-mail campaigns, website and blog content, fundraising collateral, brochures, flyers, and event scripts. Served as project coordinator for creative projects in support of the development and community impact teams. Led a team to develop and implement "A Taste of Learning" - a supermarket experience at Remke bigg's that turns the everyday household chore of grocery shopping into a fun, interactive learning experience for young children.

I was responsible for spearheading and managing Hobsons' higher education client community, including monitoring and moderation, marketing, driving and nurturing engagement, training, reporting metrics, and driving strategic direction.

Planned and implemented workplace giving programs in support of a $60.6 million annual campaign. Provided account management and staff support for 70 corporations and public organizations representing $940,000 in raised funds. Secured a 12% increase in overall card value from the 2010 to the 2011 campaign year. Secured the 2010 #1 Top New Business Campaign for the regional United Way of Greater Cincinnati campaign and increased the company’s campaign by 42% in its second year of giving. Led efforts for an all-staff loyal donor Thank-a-Thon program that resulted in thanking over 3,700 United Way loyal donors.

I am responsible for developing and carrying out an engagement strategy in collaboration with Hobsons’ partners on mutually beneficial communications and marketing initiatives. I work closely with our business development and policy & advocacy teams to leverage partner initiatives that increase awareness of Hobsons as a thought leader in the education field. I also manage the editorial strategy for our corporate blog, and curate, write, and edit content for blogs, press releases, case studies and other marketing and communications assets.