Emilyanne Richart

Traffic creative jobs through the in-house creative agency. Plan, execute, and track paid media campaigns. Assist in the preparation of sales presentations. Assist with updating website and blog content. Track competitive information to assist with strategic planning efforts. Participate in client video shoots and member experiences. Write and distribute a bi-weekly industry trend report.

Lead a team of highly motivated individuals as we effectively deliver and implement a comprehensive marketing strategy for a real-world client. We operate underneath AMA UCF, so I also represent Pegasus Promotions in all business operations.

Analyze multi-channel marketing data to track campaign ROI and surface performance trends for a small business client. Continue to help the team create content for the social media channels through a data-driven lens.

Collaborate with peers in a student-ran creative agency. Create digital media for local clients to fulfill their advertising needs. Work mainly with small businesses and nonprofits to increase their brand awareness.

Foster a positive relationship with members by expanding the AMA Mentorship Program, designing targeted newsletters, and managing member communications. Lead outreach through tabling, feedback collection, and maintaining the membership roster.

Utilize the MailChimp email platform to develop and launch emails to communicate with members. Maintain the AMA membership roster and build strong relationships with members.

Write marketing copy to augment the company’s presence in the market. Employ analytical techniques to gather data, such as social media results, web analytics, and industry rankings. Organize and attend promotional events and tradeshows to facilitate their success. Create marketing materials in Adobe Illustrator and edits pictures in Adobe Photoshop.

Develop and suggest improvements to marketing with the goal of increasing brand awareness, student acquisition, and student retention. Assist in the design and creation of digital assets for marketing and advertising projects. Manage social media platforms and assisting in website content editing. Act as quality control for copy/content design for selected projects.

Write, record, and edit a daily show for the children’s hospital with the goal of increasing patient morale. Devise and execute a marketing strategy to promote the show to a wider audience. Create physical assets such as brochures, flyers, and coloring sheets to distribute around the hospital. Communicate with multidisciplinary medical team members to coordinate video shoots.

Demonstrated strong interpersonal communication skills while working in a fast-paced environment. Built meaningful relationships with customers to assist with customer retention. Collaborated with various departments to ensure customer satisfaction.

Created content for Instagram, Facebook, and TikTok with current trends and analytics in mind. Planned and executed creative strategies to garner more foot traffic into the store, such as events and promotions.

Followed the national AMA Style Guide to create a cohesive brand image on social media. Organized educational and social events for members.

Majored in Marketing Awards: President's Scholars List