Emily Vincunas
Co-Founder - Brand Manager & Email Marketing Specialist @ Hiker Hunger Outfitters
About
An experienced entrepreneur, eCommerce Brand Manager and Digital Marketer with a demonstrated history of strong industry knowledge across multiple digital channels. I am passionate about team building, coaching & management, creative development, diagnosing the complexities of a business and identifying solutions to growth roadblocks. Skilled in UX, Brand & Marketing Strategy, Product Development & Launches, Retention & Loyalty Email Marketing, Inventory Planning, Project Management, People Management, Amazon Marketplace, Amazon Advertising Services, CRO, Consumer & Competitor Research, Content Marketing, Social Media Marketing & Advertising, Lead Nurturing, Reporting & Analysis, and Researching Industry Trends.
United States
Bozeman
Consumer Goods
Shopify Plus, Digital Marketing, Team Leadership, Conversion Optimization, Amazon Seller Central, Email Marketing, Shopify, Customer Experience, Customer Loyalty, E-Commerce, Research, Microsoft Office, Curriculum Design, Event Planning, Public Speaking, PowerPoint, Teaching, Higher Education, Tutoring, Community Outreach
Experience
Co-Founder - Brand Manager & Email Marketing Specialist
Hiker Hunger Outfitters
Boston, Massachusetts
- Allocate budgets efficiently to achieve optimal ROAS on paid search (Google, Facebook, PPC) - Building our online community (email lists, sms subscribers, and social media) from 0 - 250,000+ - Develop international sales in Japan, Canada & Mexico - Coordinate new product sourcing, launches and inventory management - Manage development of creative assets for listing optimization - Manage brand strategy, marketing execution and budget allocation - Track, monitor and manage KPIs specific to Amazon growth - Identify category and competitive trends to outline strategic growth initiatives - Proactively analyze competitive marketplace - Own and manage email content calendar across all campaigns - Develop, scale, and optimize best-in-class email and SMS initiatives with an emphasis on personalization and customer journeys
Digital Marketing Specialist
Kate's Real Food
Digital Marketing Manager & eCommerce Consultant
Smart eStrategy
Remote
- Managed a team of 10 to create and execute on client marketing projects - Consulted and coached clients on Amazon Listing Optimization - Implemented keyword research and optimization for clients on Amazon Seller Central - Consulted with clients on email marketing strategy - Implemented creative strategies for digital campaigns - Maintained strong relationships with clients and communicated account changes effectively - Allocated client budgets to achieve optimal ROAS - Hosted 1:1 consultations with all clients - Monitored and provided insight into daily campaign performance - Developed and applied strategic and tactical marketing systems with a focus on driving acquisition, conversion and retention
Education
Wheaton College Massachusetts
American History and Early Childhood Education
Emily Vincunas's Contact Information
Phone
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