emily ulrich
manager, new business innovation
About
As a rigorous user researcher well-versed in workplace ethnography, I excel at revealing the needs and motivations that underscore human behaviour. I have applied 16 years of experience studying a complex B2B ecosystem to the development and testing of new business directions for Steelcase. I'm intrigued by complex systems and love to use my toolkit of design thinking, empathy, and human-centered qualitative research to "cut cubes out of fog" and reveal new opportunities.
united states
chicago
design
design thinking, ethnography, design strategy, user centered design, experience design, user research, qualitative research, research design, industrial design, user experience, product design, concept development, strategic thinking, concept generation, rapid prototyping, design management, persona, service design, contextual inquiry, user experience design, human computer interaction, strategic design, usability testing, business model innovation
Experience
rebalancing
on sabbatical
* consulting on the application of design research practices (aka design thinking) to innovation * conducting first-person user-centered research on the needs of families in transition * being present for the newest member of the clan * reconnecting with old friends
manager, new business innovation
steelcase
senior researcher
steelcase
* Focused on analysis of work, workers and the workplace across industries using a range of user-centered design approaches * Designed and ran research projects to inform initiatives across the company, covering domains such as: healthcare, higher education, consulting, legal, small business, life/work integration, new product development * Developed experiments with customers to test prototypes and validated new products * Trained teams of researchers on analysis and synthesis methods * Trained sales leaders on research to ensure insight transfer and a shift in message (from product to user focus) * Created presentations to enhance storytelling about user needs, building empathy and understanding * Presented research to customers weekly, shared research at conferences and in classrooms
adjunct professor
california college of the arts
Taught 3 semesters of Design Research + Methods Developed coursework and curricula
career services
harvard university graduate school of design
assistant to the chancellor
boston university
Education
illinois institute of technology
design
oberlin college
art history
emily ulrich's Contact Information
Phone
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