Emily Speiser

VP of Marketing @ BloomX

About

An all-around generalist, in the best sense! One of the founders of a super successful B2B \\ SaaS startup . Founded and led the product department for 5 years and now leading the Marketing department. In between, gained some experience in Business Development. These days, I am leading the Global Marketing initiatives of our company. My expertise includes: B2B tech Marketing, Go-to-market Strategy, Marketing Automation (Hubspot) and Analytics, Branding & Storytelling. Lead Generation and Nurturing, Digital Marketing, SEO, PPC, Google Analytics, Events, Budget Management, Business Development, Social Media Marketing, Exhibitions and Conferences.

Country

City

Israel

Industry

Farming

Skill

Marketing, Management, SEO, Corporate Governance, Start-ups, Research, International Business, Contract Negotiation

Experience

VP of Marketing

BloomX

2022-10 - Present · 4 yrs

Israel

Global Marketing Director

Locusview

2019-11 - 2022-10 · 3 yrs

Israel

Leading B2B \\ SaaS Marketing initiatives, including: Marketing strategy, annual plan & budget; implementation and full owner of the company's Marketing Automation, sales management and CRM tools; Rebranding & storytelling; Lead Generation campaigns; New leads nurturing; Digital marketing; Google Analytics; Budget management; Social Media Marketing; Exhibitions and Conferences (both F2F and virtual);

Business Development Manager

Locusview

2018-10 - 2019-7 · 10 mos

Israel

Performed market research to define and prioritize the company's expansion to new markets; Located and contacted specific champions working for our customers; Did pitches and demos.

Product Director

Locusview

2013-3 - 2018-9 · 5 yrs 7 mos

Israel

Built the product department from scratch; Inbound work with project managers; Digest customers requirements into stories; Work with UX\UI expert to create industry-driven workflows

Attorney

Netafim

2009-9 - 2011-8 · 2 yrs

Israel

Leading negotiations with third party companies and producing procurement and sales agreements. Consulting agreements, employment agreements and non-disclosure agreements; Advising the various departments and its subsidiaries around the world, focusing mainly on commercial law; Participating in board meetings; Writing company policies & procedures; Coordinating bid submissions to relevant tenders.

Legal Intern

Tnuva

2008-10 - 2009-2 · 5 mos

Israel

Produced sales agreement and procurement agreements; conducting legal researches; participating in the group's board meetings and preparing all resolutions; Assisting in submissions of tender bids; filing reports to the Registrar of Cooperative Societies and Registrar of Companies (regarding the Group and its subsidiaries).