emily park

Brand-builder of a Fortune 500 mutual insurance company through the development of strategic and compelling creative materials for the Life/Health Division.

Provided market-led client service for a range of clients including the Greater Madison Convention & Visitors Bureau, Monona Terrace Convention Center, AnchorBank and Coca-Cola with advertising and media budgets ranging from $150,000 to $2.5 million.

Performed daily account executive responsibilities for the Wisconsin Department of Tourism, Madison Gas & Electric, and Midwest Cremation Services.

Assisted account executives with daily client account activities for the Arizona Office of Tourism and the Scottsdale Convention & Visitors Bureau.

O+B | P is a full-service advertising agency with offices in St. Louis, Nashville and Kansas City. The Nashville office is the digital hub of the agency leading the strategy and execution of all digital & development services required for clients across all locations. Manage, motivate and lead the Nashville office of 20 team members and serve on the agency Leadership Team. Oversight of the Account Management team of four direct reports ensuring superior client service is provided for the Nashville-based client portfolio including LinkedIn, Morey’s Piers (New Jersey), Visit Macon, Discover Dunwoody, Gwinnett County (Georgia tourism destinations) and Visit Central Florida. Lead new business efforts developing proposals and presenting in pitches. Focus on process integration and team unification across all three offices and elevating team-morale. Manage all operational and human resource needs.

Scottsdale Fashion Square is the largest shopping destination in the Southwest attracting 15+ million domestic & international visitors annually spending over $1.5 billion. Macerich, a $14 billion company, owns 48 retail venues in the U.S. Led the development and execution of Scottsdale Fashion Square’s annual marketing plan through strategic advertising, public relations and tourism initiatives, corporate programs and center events. Managed various agencies to provide creative services, media buying, public relations and event execution. My greatest contributions: managed an incremental $3.5M budget for the Luxury & Mixed-Use Redevelopment marketing plan; secured $400K+ revenue through media and sponsorship business development efforts; partnered with ESPN, Experience Scottsdale and The City of Scottsdale to execute the 2015 Super Bowl/Fan Fest at Scottsdale Fashion Square; served as a media spokesperson in over 40 live and recorded news segments.

Lead and managed the Phoenix Account Management Team comprised of six team members fostering growth and professional development.

Supervised a team of account managers and oversight of all account activities while ensuring superior client service was consistently provided. Led the strategic planning and tactical execution for the Arizona Lottery account with an annual $14 million budget.