Emily Meng
Incoming Client Service Associate @ The Trade Desk
About
A passionate marketing and PR professional with experience partnering with Fortune 500 clients at iMpact PR, Publicis and Deloitte Consulting. Ex-Publicis media planning, earned hands-on experience on ad campaigns with the team and clients (HKDL, Disney Studio, MLB). Past experiences supporting cross-channel paid media campaigns from start to finish and drove business results for high profile entertainment clients and campaigns (E.g., Wish/Disney 100th anniversary campaign). Demonstrated expertise in media planning/buying, client management, creative ideation, vendor conflict resolution, and deep-dive campaign recap. Proven ability for leadership and relationship building with additional entrepreneurial experience and school academics.
United States
New York
Marketing & Advertising
Programmatic Advertising, Digital Marketing, E-Commerce, TikTok Creator Marketplace, Social Media Strategy, Strategic Partnerships, Client Relations, Account Planning, Account Management, Influencer Marketing, Market Research, Client Communication, Media Agencies, Integrated Marketing Communications Planning, Media Placement
Experience
Incoming Client Service Associate
The Trade Desk
New York, United States
Project Manager
iMpact - 美讯
New York, United States
Clients: Midea Group, Momcozy, TCL Technologies, Baseus, etc. Brand Services: PR Crisis, IFA/CES KOL Collabs, Media Relations, etc.
Assistant Account Executive
iMpact - 美讯
New York, New York, United States
• Promoted to independently manage and execute four creator partnership campaigns across YouTube, Instagram, TikTok, and Facebook for Midea Group (Global Fortune 500) by establishing project trackers using ByteDance Lark, managing direct client communication, script structuring, hosting client-creator meetups, and delivering deep-dive project recaps. • Built a dashboard using Tableau to analyze multi-channel campaign performance and deliver actionable insights to clients.
Account Executive Intern
iMpact - 美讯
New York, New York, United States
Media Planning Intern
Publicis Groupe
• Executed 10+ paid media campaigns with $2M spend by conducting competitive/industry research, media planning/buying, deep-dive reporting for Fortune 500 clients (Disney Studio, Hong Kong Disneyland, Pierre Fabre, and MLB). • Managed 12 media vendor (e.g. TikTok, Tencent, Xiaohongshu, Xiaomi, and Weibo) relationships including vendor negotiations, delivery issue troubleshooting, campaign scheduling, and campaign performance optimizations. • Provided deep dive recap for 7 high visibility campaigns by using multiple data sources (Publicis internal database, in-Neo, iReseaserch, Growthos) and tools (Excel, Dashboards). • Assisted the launch of Wish/Disney 100th anniversary and The Little Mermaid campaigns by collaborating with cross-functional teams to consolidate and deliver campaigns ideas including OOH media placements, experiential marketing, co-branding programs, and influencer collaboration.
Management Consulting Intern - Digital
Deloitte
Consulting and Digital Transformation Team Clients worked with: Porsche, Budweiser
Influencer Marketing and Digital Analytic Intern
Xpedition Trips
New York, United States
• Conducted outreach to 100+ Key Opinion Leaders and selected vendors (i.e. local restaurants and logistics companies) via Instagram and developed partnerships with ~20 new customers for co-creating and promoting travel packages. • Analyzed competitive landscapes and social media data to extract insights into influencer marketing landscape and create a 20-page report to present to senior leadership with insights into business value proposition and product differentiation.
Education
New York University
Media, Culture and Communication
Minor: Marketing & Advertising (GPA: 3.9) Career Programs: ARF (Advertising Research Foundation) Young Pros NYU Stern PDCE Case Consulting Bootcamp PwC Management Consulting Case Competition Global Programs: NYU Shanghai | NYU Los Angeles | NYU Abu Dhabi | NYU Prague | Peking University Guanghua School of Management
NYU Stern School of Business
Business Studies, Marketing & Advertising
NYU Shanghai
New York University Abu Dhabi
Accounting and Finance
WLSA Shanghai Academy
Emily Meng's Contact Information
Phone
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