Emily Kapszukiewicz

- Create mental health, wellness, and behavioral health business plan, commercial strategy, KPI's for growth, and go to market strategy - Work collaboratively with clinicians, patients, operators, and technologists to design mental health & wellness platform and services to address and manage consumers' and patients' mental and behavioral health - Generate awareness and support for evidence-based innovation that advances the quintuple aim for healthcare improvement - Raise capital and financial resources to support the launch and operations of an innovative mental & behavioral health company - Network and build partnerships across the industry that re-align incentives and operations to support clinicians while advancing clinical care by challenging the status quo (e.g. cash pay vs. reimbursement, outcome based vs betting on futures, etc.)

Squirrel Space is a non-profit designed to raise awareness, allieship, and advocacy for the neurodivergent community. We believe in the power of kindness, connection, and creativity to help express and process the silent struggles of trying to navigate and function in a world and systems that were not designed with our needs in mind. Our goal is to celebrate our differences and own them as our "super powers" rather than deficits. We offer coaching, wellness services, members events, and physical & digital spaces and tools that are designed for psychological safety and to create a better version of "accommodations" to close workforce, healthcare gaps, and economic disparities impacting neurodiverse people. If we all do our part, we believe we can change the world, one acorn at a time. ❤️🐿

- Identify early stage start-ups with Founders and companies with ability to make an outsized impact on healthcare industry - Partner and collaborate with Healthcare Shares executive team to build and support an internal venture studio & accelerator - Provide executive & leadership coaching services to startup founders and Healthcare Shares' companies - Collaborate and support Healthcare Shares growth and relationships within the healthcare industry.

Venture Capital & Incubator l Deal flow designed for addressing needs in under-represented communities and their founders This is the parent company for Squirrel Space with strategic growth operations and management team overseeing a VC fund and portfolio companies and incubator for marginalized communities. www.kindness-for-capital.com

A female & minority owned transformation consulting and coaching business: - Executive and leadership coaching - Office of transformation, CX, and innovation consulting and team development - Team coaching / executive retreats and team building - Management consulting (new function development, business cases, strategic planning, growth strategies, re-orgs, cost cutting, operational efficiency, and investment ROI and strategy) - Digital experience / consumer experience strategy - User & consumer insights and research (survey design, tracking, metric development, NPS, tNPS, focus groups, journey mapping, service design, blueprinting) - Employee engagement & experience (wellness) - team & individual career coaching, social cohesion & new leader training, planning and team-event retreats, employee listening & wellness (e.g. qual & quant research w/ recommendations to leadership) https://www.kapsconsulting.net/

- Solve and identify problems to be solved by conversational AI - Share how digital assistants fit into a desirable future state at hospitals, specialty clinics, medical groups, payers, and urgent care centers - Build relationships with healthcare leaders in digital, IS, patient access, CX, innovation, strategy, etc. across Midwest, Pacific Northwest, and Mountain Region - Generate new business and provide solutions and support to existing customers - Conduct thorough ROI and impact analysis to ensure mutual fit and win-win for health system and Hyro - Evangelize and educate leaders and operational/front line staff about conversational AI and how it can positively impact their workflows - Advocate for customer-centric tools, experiences, and tech adoption to support patient needs, consumer concerns, and a more patient-friendly way to experience care - Collaborate with partnership, customer success, solution engineering, and product to create and deploy innovative and efficient skills to modernize the patient journey across U.S. healthcare

- Built a high performing CX and Innovation team from the ground up (new system function), including hiring, onboarding, and leading all team members and managing vendors and the budget - Developed and redesigned new customer feedback system (voice of customer) including intercept surveys, qual (panel), and consumer panel - Designed, tested, and led prod dev for the first ever virtual clinic as the business owner and partner for operations; pro forma and feature selection to generate positive cash flow in year 1 - Completed customer segmentation and typing tool, with over 7,000 patients typed - Mapped customer journey for entire end to end relationships (from entry through advocacy) and at the service line level - Launched Online scheduling in medical group primary and specialty clinics with centralized decision tree informed by service blueprint and user testing - Updated website based on usability testing and patient feedback - Developed new access metrics and dashboards for the Medical Group; set system wide access and unique patient growth and retention goals - Owned Relationships system wide strategy to drive Innovation, business transformation, and customer experience (developed customer relationships strategic plan) - Created digital transformation capability and built roadmap to align all digital initiatives to unique consumer, provider, and system problem statements (with comprehensive analysis of impact, effort, and cost analysis) - Created 5-7 year Transformation and consumer experience strategy - Identified over $300M in net patient revenue validated by CLV models and leakage models - Launched new innovation experiments in medical practices, reducing new patient lead time by 12 days and nearly doubling net patient revenue per 20 minute visit slot (with high patient, staff, and provider experience) - Led design sessions with senior executives to create new clinical and operational models with 40-80% operating cost reductions

- Consult on digital transformation strategy with Fortune 20 client - Provide advice to inform & guide build-out of the CX measurement strategy & function - Communicate impact of design on biz performance and KPI’s Problem Solving - Recommended new CX metrics to represent success of the nascent team - Identified $5M of savings and excess spend within 2 months of consulting

- Transformed team of 5 into a high-impact strategy team of 8 who delivered key insights & analytics for the enterprise (direct mgmt. of $5M budget) - Integrated two independent teams under different management and leadership into one cohesive strategic insights team, retaining both core functions and adding new consumer-driven generative research and advanced analytics that saved the organization ~$1M per year by bringing vendor research / strategy consulting in house - Managed all CX tracking programs and oversaw all client/consumer research that informed product dev, marketing positioning, and enterprise CX strategy - Led end-to-end creation & integration of consumer segmentation, predictive purchase models, innovation framework, funnel analysis, and market structure w/ need states, which resulted in a new advisor strategy to support market diversification and stratified support system across Advisors by career cycle - Advanced product economic framework into executable digital backlog and feature prioritization for digital products spanning website, mobile app, planning software, Advisor desktop, and authenticated client portal; impact was cost reduction, reduction in number of required features, improvement in mobile app ratings, and reduced click through rate for clients - Partnered with senior executives to build biz cases, prioritize digital product & channel backlog, and created the 1st enterprise Omni channel strategy across 3 different SBU's and division vice presidents' spans of control

- Led financial modeling for advisor book of business transfer to guide decision making around enterprise investment into brokering book transfers (based on DCF modeling with corporate WACC) - Led senior leaders in conducting competitive intel and tech evaluations for both advisor and client platforms, including CRM evaluation framework; Successfully identified $10M in non-critical spend on legacy platforms - Created enterprise economics framework around core insurance products impacting NM’s strategic priorities & strategies; worth ~ $100M to enterprise based on product mix shift from wealth to insurance (8x ROI vs. baseline) - Partnered with senior executives to build biz cases, prioritize digital product & channel backlog, and set/change strategic direction for innovation, M&A, and compensation projects worth ~$50M (prevented low-value acquisition that sales was driving without a clear financial analysis) - Successfully rationalized expenses, prevented low-value projects, and realigned enterprise priorities through various analysis of financial opportunities, product and strategic alignment and vendor spend rationalization; ~$100M in cost savings in < 2yrs - Led strategic management consulting in redesigning new CCO / CX office and operating model with journey-based VP leadership and teams; Led headcount and budget re-alignment within departments based on CCO guidance and targets for the division - Created talent management framework and strategy in partnership with the HR leadership team to create distinction and decisions in hiring for "I" and "T" resources, instilling new techniques to support equity-based hiring and interviewing practices by reducing / eliminating historical institutional barriers to entry