Emily Fraser

I help lead Hawthorn’s integrated and digital offering, shaping service delivery, refining internal frameworks and driving strategic growth. I oversee multi-channel campaigns across a range of sectors, delivering against KPIs while aligning with broader comms goals. I scope and manage complex projects across creative, branding, digital and web, ensuring high-quality, commercially successful delivery. I champion innovation across AI, analytics and digital formats while embedding insights and strategic thinking across the agency. I work on campaigns covering stakeholder engagement, brand awareness, lead generation and behaviour change, whilst also supporting growth through pitches, proposal development and upsell strategies. I mentor and manage team members, driving company-wide digital upskilling through bespoke training and toolkits.

As a senior digital consultant, I created and delivered integrated strategies that support business goals across sectors, focusing on performance, measurement and alignment with overarching comms strategies. I provided strategic advice to high-profile clients, including in crisis scenarios, and lead multi-channel B2B campaigns combining brand, reputation and paid media. I standardised campaign processes, led business development initiatives and implemented training to enhance digital skills across the agency. I also manage cross-functional delivery teams, ensuring on-time, on-budget and high-quality execution of strategies.

Led the development of scalable programme delivery processes for integrated campaigns, ensuring efficiency, profitability and strong client outcomes. I oversaw full project life cycles, from scoping and budgeting to delivery and measurement, while directing resource planning and acting as a key strategic advisor. I worked cross-functionally with sector leads and senior management to streamline delivery for B2B digital and branding initiatives. I also played a central role in new business development and trained project managers across the agency to enhance operational excellence.

Instrumental in transitioning the agency into a fully integrated model by improving internal processes and leading digital and integrated campaigns across branding, websites and paid media. I managed strategic delivery for B2B accounts, mentored junior team members, and ensured all work met objectives, KPIs and budgets. I led new business pitches, proactively identified growth opportunities and oversaw campaign measurement and performance reporting to continually improve client outcomes.

Aspectus are the engagement agency - a global integrated digital marketing and PR agency who build brands, increase sales, attract investment and support business growth. Key responsibilities include building digital and integrated strategies for clients across a number of different sectors and stakeholders. Working with a talented team, I manage and deliver full-scale website, design and integrated marketing campaigns, using strong organisational and project management skills.

Equator are a digital agency that connect worlds using innovative thinking. My role consists of delivering a range of excellent integrated solutions to client in a number of industries. Managing creative and marketing projects in the studio, I work collaboratively with a strong team of strategic, innovative thinkers. Being the day-to-day contact for clients allows strong relationships and client communication to be built upon whilst developing key opportunities for clients. My role also includes managing client financials and commercials in the studio, making sure projects we deliver are efficient and meet client needs. For more information about Equator please visit www.eqtr.com

Due to the success of the integra.boot brand, it is now a stand alone brand, separating from parent company Lion Safety. My role as a Graduate Digital Marketing Executive involves producing regular and informative content which in turn produces enquiries for the sales team. With a strong digital emphasis, I created and maintained a strong digital marketing strategy from integra.boot, with content at the forefront of what I do. Building up integra.boots online and offline presence, I have facilitated growth for the company and have utilised a number of skills such as SEO, content creation, blogging and business strategy. For more information on integra.boot please visit our website: www.integraboot.com

Lion Safety provide high quality PPE and safety solutions to a range of different industries. My role as a Marketing Executive involves a mixture of online and offline marketing activities, such as content creation, website management, advertising, social media management and conducting extensive market research. I am strategically focusing on content and utilising digital platforms and technologies, strengthening the Lion Safety brand and positioning the company well in the marketplace. Social media, blogging, Search Engine Optimisation (SEO) and analysing consumer behaviour are all but a few of the tasks I carry out on a regular basis. For more information about Lion Safety please visit our website: www.lionsafety.co.uk

YODO Creative specialise in content creation. Summer internship undertaken in the Summer break whilst at university. A dynamic role, I worked on the production or projects and filming campaigns. I was the producers assistant involved in a project for a HighTech clients app. I was largely involved in sourcing equipment, models and locations, whilst ensuring the smooth running of the three day shoot in Palma, Majorca. For more information on Yodo Creative please visit their website: www.yodocreative.com

University field work placement at Jack Taylor fish. Work experience included: - Marketing for the web-site and new shop that was opening - Creating and managing social media accounts including: twitter, Facebook, LinkedIn via the use of Hootsuite - Constructing a year’s marketing plan for the company - Developing new content for the website - Writing and sending press releases with information about the company and new ventures to publications

Volunteer project with the volunteer company projects abroad. Project was at the Northern Caribbean University media centre. Work included: - Community outreach - Researching, writing and editing news and event stories for Radio - Shadowing the Executive Producer, the Editors and the Broadcasters - Speaking on the radio discussing Scottish Culture - Media and production for the Universities graduation which was broadcast on TV - Creating content and editing videos for NCU TV

Worked as an intern in the PR department for two months in the Summer break from University. This included making a full contribution at important meetings/discussions as well as carrying out important tasks: - Calling and meeting with the Press to discuss press releases - Forward features research - Drafting press releases - Compiling press clippings - Research into new story ideas - Monitoring magazines - Social media – ideas and content for Twitter feeds, blogs, Facebook posts etc. - Admin tasks to support the PR accounts - Helping with events prep and attending the event which was a new store and product line for a Design and Retail client

Awarded a Bachelors of Arts with Honours Media with First Class Honours. Key Modules: Marketing; Media Strategy; Communication Project Management; Communication Project Practice; Intercultural Communication; Women in the Media; Political Communication; Media Production Project; Advertising Communications; Digital Media Platforms and Practices; Visual Culture and Design; Professional Writing; Semiotics and Discourse Final Year Project (Research Project) - Assessing the Extent a Global Brand Change their Advertisements to Conform to Cultural Norms and Consumer Perceptions of these Advertisements: A Case Study of L’Oreal