Emily Eunsuh K.

• Responsible for the D2C and B2B online/offline channels for the USA market (Bloomingdales, Neiman Marcus, Costco, Shopify store) • Developed and executed all major promotions, including new launches, USA holidays, clearances • Managed and forecasted overseas inventory - replenishing inventory on a monthly basis to the 3PL • Launched and led all new product initiatives

• Created the annual $6.5M promotional budget, planned the yearlong marketing calendar, and tracked monthly promotional spend against the budget • Developed and executed Wayfair’s paid advertising program, which led to an 816% return on ad spend • Managed and organized quarterly banner placements on Wayfair’s site, resulting in ~$6M total sales per banner placement • Led product development initiatives with the Wayfair team by identifying open market opportunities and partnering with the product development team for agile execution of the go-to-market strategy • Responsible for the budget, promotions, and merchandising maintenance for the bedding divisions for the account, representing 40% of total Wayfair sales

• Established the account’s sales, inventory, and marketing strategy by partnering with the demand planners, logistics, finance, and marketing counterparts – leading to a 38% increase in YoY sales • Strategized the yearlong marketing calendar while tracking performance and spend against the promotional budget • Developed a new item initiative by leveraging Wayfair’s marketing program, resulting in ~25% increase in organic sales for the item’s first 3 months • Led product development initiatives for the Costco account by identifying market opportunities and partnering with the product development team to produce Costco exclusive products • Managed the development of the Wayfair UK and Germany sales accounts, resulting in an additional $2.5M in sales