Emily Chow

Unlike other fintech companies I have joined before, this is a journey full of love; we not only disrupt insurance experience through technology, enabling a more instant purchasing and claiming process, we are also committed to share our love through donating insurance coverage to medical professional, educating people about “legacy giving to animals”, embracing equality through extending our home insurance coverage to LGBTQ+ couples. We hope to break boundaries and make insurance more accessible to anyone in need, especially the underserved minorities who used to be overlooked in the past. With technology to help, we are able to lower our cost and bring consumer insurance products with better coverages to people in all walks of life.

“I have built a bank, a virtual bank.” We brought airstar bank to the market with the successful branding campaign “Everyone is a superstar” with sponsorship to VIU TV’s King Maker (全民造星）in 2020, and took it to another level in 2021 with the campaign of “找對地方，盡情發光” featuring 陳蕾 & MC cheung and created the song 凡星.

Reinvented banking concept in HK by developing a blue ocean branding & marketing strategies for the Virtual Bank when we were facing challenges of creating demands for a new product category as well as differentiating ourselves in a cluttered virtual bank market.

Develop business strategies to drive revenue and P&L for the Company

- Launched the brand of WeLend in 2016 & rebranded in 2018 to capture and expand the target segments which finally becomes a leading brand in the market - Developed branding, marketing, digital & performance marketing strategies to help engage with target consumers and drive acquisition & sales - Reinvented consumer lending product and experience through insights and technologies - Drive business & sales strategies for all channels to deliver topline target - Developed performance marketing strategies and drive digital sales - Developed portfolio strategies to drive customers' loyalty and repeated sales

- Launched the Rebranding Campaign of PrimeCredit(安信兄弟) in 2006 and another Rebranding Campaign (安信兄弟班) in 2013 which successfully led the brand to become a leading player in the market - Developed various marketing campaigns and through-the-line promotions to drive business growth and brand awareness - Developed digital acquisition channel since 2004 - Developed the first fully online loan in the market since 2013