Emily Arnold

Creative Director @ Theo Chocolate

About

As a designer, creative director, and illustrator, I have a love of visual storytelling and crafting creative solutions with personality and unique voice. With over a dozen years in the creative field, I have a deep understanding of brand strategy and experience telling cohesive, eye-catching stories that scale across digital and physical spaces, from digital-forward marketing to on-shelf packaging and in-person experiences. Whether I’m working on big-picture campaign art direction or crafting final deliverables, I bring the same creativity, strategic thinking, and attention to detail. As a designer and leader on in-house teams, I’ve led creative for evolved brand identities, award-winning product launches, and successful integrated marketing campaigns. I’m accustomed to working collaboratively and cross-functionally within organizations, and am always looking for ways to improve process and communication.

Country

United States

City

Greater Seattle Area

Industry

Design

Skill

E-Commerce, Email Campaigning, Web Design, Marketing Strategy, Communication, Written Communication, Corporate Branding, Multi-Channel Marketing, Strategic Design, Marketing Materials, Strategic Thinking, Hands-on Design, Adobe Creative Suite, Illustration, Attention to Detail, Design Systems, Creative Direction, Brand Development, Packaging Design, Design

Experience

Creative Director

Theo Chocolate

2021-7 - Present · 5 yrs 3 mos

Senior Graphic Designer

Theo Chocolate

2014-9 - Present · 12 yrs 1 mo

Greater Seattle Area

Design packaging, marketing collateral, merchandise and retail signage materials in alignment with the Theo brand, working across all points of the design process. Define processes that enable Theo's design function to grow within the company, and develop new visual systems to support the evolution of the Theo brand aesthetic.

Freelance Graphic Designer

Carry Gear Solutions

2012-9 - 2018-1 · 5 yrs 5 mos

Greater Seattle Area

Assist in brand strategy development for in-house brands, including creating identity systems, brand guidelines, product comps, print brochures, and retail and tradeshow visuals. Also create cohesive collections of graphics for product usage, including placed graphics and repeating textile patterns.

Freelance Graphic Designer

Emily Raffensperger

2012-7 - 2014-9 · 2 yrs 3 mos

Seattle, WA

As a freelance communication designer, my work focuses on brand identity and includes marketing collateral for print & web, visual web design, packaging, and illustration. Clients include Republic Wireless, Smellwell's soaps, Spilt Milk Nannies, Jane Domestic, Pie Bird Press, and Shoeboxed.

Designer

School House LLC

2011-6 - 2012-7 · 1 yr 2 mos

Durham, NC

Worked closely with other team members to develop a concise brand identity for the high-end collegiate apparel brand; regularly created extensive marketing collateral such as point-of-sale signage, email templates, web banners, and landing pages; contributed new concepts and graphics for seasonal clothing items and carried them through product development; created visual design system for the company’s e-commerce site; developed product packaging and internal visuals; and managed an intern.