Emily Akerson

Emily Akerson

Market Strategy, Planning & Analytics Director @ eos Products

About

I spent more than half of my life dedicated to competitive cheerleading, both as a coach and on a squad. While this isn't the typical start to a professional bio, it’s essential to who I am as an individual and what has carried me through my career. Cheerleading taught me the importance of positivity, teamwork, drive, and resiliency. Coaching taught me the importance of fostering an environment of trust and how to lead and mentor others to success. Since my cheerleading days, I spent over 8 years with a large CPG company, progressing from a Material Planner to a Category & Channel Development Manager, developing the comprehensive GTM strategy for high growth businesses. I have since transitioned to a B2B sales team, defining their new business acquisition strategy, and ultimately growing their retail and wholesale customer base. Beyond my positivity, drive, and love for collaboration, the skills and experience that have contributed to my success include: 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠: I have a unique ability to understand the details and see how it fits into the bigger picture. I believe it’s important to communicate the rationale or "the why" behind the strategies and decisions to gain consensus among cross-functional and leadership teams. My ability create a compelling story to educate and influence business partners has been key to my success. 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲𝐢𝐧𝐠 & 𝐀𝐜𝐭𝐢𝐧𝐠 𝐎𝐧 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬: I am constantly analyzing data for trends and opportunities to grow category performance. Pairing that with a deep understanding of the consumer, retailer, and marketplace, I'm able to easily transform the analytics into actionable insights for other business partners. 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: I've coached and mentored many direct and indirect reports providing them with the support and learning opportunities to grow their careers. I also am known for facilitating discussions across functions to drive high level success for both internal and external teams. I have always valued the coaching I've received from my leaders and find it rewarding to provide it for others. My areas of expertise include: GTM Strategy, Strategic Planning, Account Management, Customer Success, Client Solutions, Sales Management, Cross-Functional Leadership, Coaching, Stakeholder Management, Relationship-Building, Communication, Business Planning, Process Optimization, Analysis, Forecasting, Budget Management

Country

United States

City

Hoboken

Industry

Consumer Goods

Skill

Analytical Skills, Strategic Communications, Customer Relationship Management (CRM), Forecasting, Presentation Skills, Inventory Management, Project Management, P&L Management, Trade Marketing, Sales Strategy, P&L Forecasting, Microsoft Office, Microsoft Excel, Microsoft Word, PowerPoint, Teamwork, Social Media, Public Speaking, English, Windows

Experience

eos Products

Market Strategy, Planning & Analytics Director

eos Products

LinkedIn
2026-2 - Present · 8 mos
eos Products

Market Strategy & Planning Sr Manager

eos Products

LinkedIn
2024-5 - Present · 2 yrs 5 mos
eos Products

Market Strategy & Planning Manager

eos Products

LinkedIn
2023-5 - 2024-5 · 1 yr 1 mo
Nuts.com

B2B Account Executive

Nuts.com

LinkedIn
2022-9 - 2023-5 · 9 mos
Unilever

Category & Channel Development Manager, Specialty Bath, Baby & Kids

Unilever

LinkedIn
2021-5 - 2022-6 · 1 yr 2 mos

Englewood Cliffs, New Jersey, United States

Highlights include: • Developed the category strategy for the $90 Million Baby business with a focus on identifying new retailer opportunities to increase category sales by 3%. • Build and deepen relationships with retailers and internal teams to accelerate retailer exclusive brands resulting in new consumers and market share growth. • Serve as trusted advisor to account managers, marketing, supply chain, and finance teams influencing decisions on retailer and brand plans and overall prioritization to accelerate portfolio growth. • Manage and coach 7 direct and in-direct reports, delivering onboarding, learning opportunities, skill development and leadership exposure. Areas of Focus: Business Strategy Development and Execution, Growth Strategy, Account Management, Customer Marketing, Cross-Functional Leadership, Relationship Building, Project Management, Strategic Communication, Consensus Building, Management, Coaching, Mentorship

Unilever

Category & Channel Development Manager, Market Development Brands

Unilever

LinkedIn
2019-9 - 2021-5 · 1 yr 9 mos

Englewood Cliffs, New Jersey, United States

Highlights included: • Facilitated the redevelopment of the Go-To-Market strategy for the Face Care category and owned the channel execution across all retailers resulting in mitigating over $3M in turnover loss risk. • Established customer growth targets for a $300M business and leveraged a $36M trade spend budget to deliver 4% in underlying sales growth. • Uncovered $13M in turnover by leveraging consumer insights to identify assortment gaps for brick & mortar and e-commerce platforms. • Managed 3 direct and indirect reports: scoped projects to develop soft skills and gain visibility to leadership resulting in promotions. Areas of Focus: Business Strategy Development and Execution, Growth Strategy, Account Management, Cross-Functional Leadership, Customer Marketing, Relationship Building, Project Management, Process Optimization, Research, Analysis, Forecasting, Strategic Communication, Consensus Building

Unilever

Customer & Channel Development Manager, Hand & Body Lotion

Unilever

LinkedIn
2018-3 - 2019-9 · 1 yr 7 mos

Englewood Cliffs, NJ

Highlights included: • Closed a $9M turnover gap by creating clear priorities and execution tactics and collaborating with cross-functional teams on solutions for supply chain issues. • Improved innovation acceptance by 30% and delivering $20M in turnover by initiating workstream to align timelines with global teams and creating a new yearly cross-functional meeting. • Increased sales by 14% and gross margin by 39 bps by executing and coordinating pricing actions. Areas of focus: Business Strategy Development and Execution, Growth Strategy, Account Management, Process Optimization, Cross-Functional Leadership, Relationship Building, Project Management, Strategic Communication, Research, Analysis, Forecasting, Customer Marketing

Unilever

Assoc Category Business Operations Manager

Unilever

LinkedIn
2015-7 - 2018-3 · 2 yrs 9 mos

Englewood Cliffs, NJ

Highlights included: • Secured $6M in turnover by developing creative solutions to expedite timelines and motivate a cross functional team to deliver projects on time, in full. • Improved profit margin by 270 bps by partnering with account managers and suppliers to find efficiencies through post event analyses. • Executed 30-50 programs at a time to deliver high in store visibility by managing display opportunities across all accounts. Areas of focus: Project Management, Growth Strategy, Process Optimization, Cross-Functional Leadership, Relationship Building, Strategic Communication, Research, Analysis, Forecasting

Unilever

Special Packs & Displays Supply Planner

Unilever

LinkedIn
2014-7 - 2015-7 · 1 yr 1 mo

Highlights included: • Increasing on time and in full delivery of new projects by 46% by developing a tool to better align with other supply chain planners, track project timelines and mitigate risk • Reviewing tradeoffs weekly to improve re packing efficiencies, maintain inventory levels and improve customer service to effectively deliver $45M in turnover Areas of focus: Supply Chain Management, Process Optimization, Cross-Functional Leadership, Relationship Building, Strategic Communication, Research, Analysis

Unilever

Material Planner/Scheduler

Unilever

LinkedIn
2014-1 - 2014-7 · 7 mos

Englewood Cliffs, NJ

Highlights included: • Improving customer service by 10% and reduced material waste by 60% by efficiently managing raw pack WIP inventory and effectively planning production requirements Areas of focus: Areas of focus: Supply Chain Management, Process Optimization, Cross-Functional Leadership, Relationship Building, Strategic Communication, Research, Analysis

Emily Akerson's Contact Information

Email

******@***.com

Phone

(**) *** ****

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