Emilija Tashevska

Product Strategy Lead - Retail Media @ impact.com

About

Product-focused strategy leader with 5+ years’ experience driving global GTM, product, and technical initiatives across B2B SaaS, retail media, and investment banking. I’ve led complex product integrations with Amazon, TikTok, and Walmart, owned product OKRs and roadmaps, and delivered ARR-impacting features from concept to execution.

Country

United Kingdom

City

London

Industry

Computer Software

Skill

Python (Programming Language), Customer Relationship Management (CRM), Program Management, Project Planning, Marketing Strategy, Career Development Coaching, Resource Planning, Strategy Consulting, Operations, Operational Excellence, Analytics, Build Strong Relationships, Board Level, Management Consulting, Presentation Skills, Growth Strategies, Principal Investing, Credit Analysis, ROI Optimization, Due Diligence

Experience

Product Strategy Lead - Retail Media

impact.com

2025-2 - Present · 1 yr 8 mos

London Area, United Kingdom

- Led product build for Amazon, TikTok Shop, and Walmart integrations (APIs, tracking, reporting flows). - Worked closely with engineering on campaign tracking logic, budget pacing, and attribution accuracy. - Set up experimentation frameworks and data instrumentation to improve ARR and performance. - Owned OKRs across product, data, and commercial; tied roadmap to revenue.

Product Strategy Manager - Core Platform

impact.com

2023-8 - 2025-2 · 1 yr 7 mos

London, England, United Kingdom

- Built pricing models and revenue forecasting systems using product usage and segmentation data. - Developed lead scoring logic and worked directly in SQL and Python with data teams. - Translated business needs into system specs for platform improvements. - Improved reporting accuracy and signal quality across platform analytics.

Strategy Associate to the Founder

impact.com

2022-10 - 2023-8 · 11 mos

London, England, United Kingdom

- Built churn models and customer segmentation frameworks. - Created financial and operational models to guide product and GTM decisions. - Synthesized product, sales, and finance data for board-level decisions. - Worked across teams to support early-stage scaling initiatives.

Co-Founder

Milky Moon London

2025-2 - Present · 1 yr 8 mos

London Area, United Kingdom

Investment Banking Analyst

J.P. Morgan

2021-2 - 2022-10 · 1 yr 9 mos

Experienced Investment Banking Analyst with a history of working on sell-side, buy-side, and equity & debt transactions for Europe's largest public companies. Frequently advised management teams, providing strategic insights to drive successful financial decisions

Investment Banking Analyst

Bank of America Merrill Lynch

2020-7 - 2021-1 · 7 mos

Managed high-profile projects, crafted board presentations, conducted comprehensive valuations, and performed detailed business plan analysis and projections as an Investment Banking Analyst.

Private Equity Intern

TowerBrook

2020-2 - 2020-6 · 5 mos

London, United Kingdom

Actively involved in sourcing potential deals, analyzing returns, and participating in successful minority and majority buyouts. My role required a keen eye for detail and a proactive approach to identifying and capitalizing on profitable investment opportunities.

Visiting Associate

Boston Consulting Group (BCG)

2019-9 - 2019-11 · 3 mos

Dubai, United Arab Emirates

Advised SWF-owned companies on growth, expansion, and organizational effectiveness, with a global perspective and a focus on sustainable success. Leveraging data-driven insights and a deep understanding of local and global markets, I provided tailored strategies that drove positive change and delivered value to BCG clients.