Emilie Lorieul

Strategic digital communications and marketing consultancy specializing in high-impact growth for CPG (Consumer Packaged Goods), B2B/B2C, and Corporate. Lead a versatile team of up to 5 specialized consultants (project managers, creative, dev, and product) to deliver end-to-end digital solutions for a diverse international clientele. Key Client Partnerships & Impact: - Air Liquide & Subsidiaries: Direct ongoing digital strategy and project management, building on a deep understanding of corporate communications and global stakeholder networks. - Martingale Cognac: Orchestrated digital & marketing entry strategy, acted as Communications & Marketing teams, leveraging expertise in the luxury spirits sector. - OMA Natural Foods: Provided strategic advisory, benchmark and led a comprehensive website redesign to enhance brand positioning and accelerate consumer acquisition. Core Operational Leadership: - Digital Ecosystem Management: Lead the creation and overhaul of complex websites, ensuring seamless integration between CRM, automation, content strategy and owned channels. - SEO / Generative Engine Optimization (GEO)/LLMs: Conducted strategic audits to ensure global web architecture and structured data (Schema.org) were optimized for AI-driven search engines and LLMs, maintaining brand authority across 80 countries in the age of Generative AI. - Multi-Channel Growth: Execute organic and paid social media strategies paired with LinkedIn/MetaAds/GoogleAds to maximize brand reach and conversion. - Strategic Stakeholder Coordination: Manage the full project lifecycle from RFP to implementation, acting as the primary bridge between client executives and technical production teams. - Partnership Development: Foster long-term strategic partnerships that scale client capabilities and drive sustainable ROI.

International Business Club for CEOs, Top executives, Founders and Investors - Major events co-organization & promotion: planning, partners relations and communications (2017 & 2018 Startup Tour with 450+ guests including the French Minister for Digital Affairs and the Minister of State attached to the Minister for Europe and Foreign Affairs; the 2018 and 2019 Retail Party with 400+ Top Exec Retailers...) - Social Media strategy content & monitoring: Number of followers doubled, engagement rate tripled in 6 months - Media relationship building & interview opportunities for FrenchFounders CEOs and its members (parutions in major French print & TV media) - Graphics and content strategy sourcing & creation: newsletters, press kit & releases, website, Social Medias... - Online marketing & acquisition campaigns: emailings, Facebook & Linkedin Ads, reaching 90% of the conversion target - Management of 2 interns, coordination of several stakeholders and providers - Strong Project Management skills, ROI and deadlines oriented Reporting to the Co-Founder

Responsible of the airliquide.com, Webmaster & Content Coordinator - Project Manager during the overhaul of Group websites (+150 websites, 80 countries) from request for proposal to implementation - In charge of airliquide.com website content, animation, contact requests and webmastering - SEO (analytics reports, analysis and recommendations) - Air Liquide webmasters network animation - Coordination of several stakeholders (IT, across the organization at all levels, third parties...) Digital Communications Manager (Sept 2012 to June 2014) - Assistant Project Director during a phase of the Group overhaul websites project - Webmastering of the Corporate website (back-up) - IT privileged interlocutor - Benchmarks (social networks & corporate websites) - Diagnostics and audits of existing websites, applications & contents - Collaboration on conception and launch of a dailynews website (internal, worldwilde), manage and troubleshoot the technical issues eventually arising - Accompanying the change and the users Reporting to the Head of Digital Communications

Internal and B to B Communications (SNCF Infrastructure) - Conception and presentation of a quarterly web news for employees and customers - Collaboration in the intranet revamping, architecture and content (target : 500 employees) - Creation of contents and updates on ‘Livelink’ and ‘Web Content Manager’ CMS - Regular collaboration with IT - Work on Annual report (2011) : content and design (w/agency) - Organisation of strategic operations and event for the French Railway Network (RFF) during the French "Assises du Ferroviaire"​ (France's rail consultation forum) Communication manager (SNCF Engineering) - Preparation of the quarterly internal magazine (mockup and editorial content), 10 p., 360 ex - Printed document realisation (mockup and content) : booklet, poster, invitation… - Collaboration in the planning of a national Open Day for the main client, French Railway Network (RFF) - Creation, with a freelance, of a 3D animation showing services of Direction Egineering applications, During the 2 years: regular event planning (opening ceremony, exhibition, seminar in France and Europe)

in a International context of fashion exhibition and sales (Paris & Dubaï), - Collaboration for scenography brief - Creation and update of technical document and site map for exhibitors - Orders and check of furnitures - Service and support for exhibitors (invitation, information & advice, selling additional furnitures...) - Check during assembling and dismantling of exhibitions

- Editorial missions (baselines, press kit ...) - Project management from brief to production (print) - Prospection and customer loyalty development - Press relation (on & offline) for ecological light Yumelight. Great media fallout

- Trilingual receptionist (French, English, Spanish) - Service for clients & employees - Review and data entry of application, screening of portfolio - Administrative update of contracts...