Emilie Valencia

LAURA MERCIER, bareMinerals and Buxom brands. • Orchestrated strategic planning and industry analysis to promote business growth as illustrated by: o Successfully developed and executed the transition strategy to exit Shiseido’s Distribution Sales Agreements ahead of the expected deadline. o Created a long-term, 3-year strategy for LATAM and TR Americas expansion plans and by targeting new opportunities to drive company growth. o Designed and implemented Latin America and Canada Go-to-Market Strategy, including creating the new organization structure with new hires. o Amplified the established retail footprint along with the expansion of bareMinerals and Buxom brands into new territories. • Revitalized and optimized human resources in Mexico, Brazil, and Canada through a reorganization of the sales force. Conducted onboarding and training of the sales teams. • Led high-stakes negotiations for best-in-class commercial terms and guaranteed profits within the first year of contracts by supporting retailers in the implementation of their business plans. • Oversaw sales operations by managing profit and loss along with the advertising and promotion levers to ensure the company’s annual profitability goals.

• Collaborate with the CEO and SVP of Sales in order to ensure the effective management of twenty international accounts across Asia, Europe, Australia, and Russia. • Identify and acquire new retailers or distributors to expand company’s global reach and achieve business objectives of targeting new international markets. • Oversee management of distributor for Tmall and Taobao in China, producing over a million dollars in sales in just one month. • Spearheaded the successful launch of HarveyNichols.com in the UK and Mecca.com in Australia and New Zealand while navigating operations during the global coronavirus lockdown. • Provide advice and recommendations regarding digital initiative plans for both HN.com and Mecca.com to highlight the brand, resulting in the achievement of the launch sales goal of $50K. • Coordinate social media campaigns and online activations with retailers including Harrods, Space NK, and BFF Thailand, resulting in the brand’s strongest revenue day, a 114% increase on product page views, and average daily sales of over 142%.

Shiseido and Clé de Peau Brands- USA – 200 stores • Scrutinized 200 independent stores at all levels to inform new strategies and milestone changes in order to effectively develop all channels. • Regulated all channel operations in collaboration with finance and marketing teams in order to effectively implement company annual action plans. • Assessed cost structure and pricing strategy by analyzing retailer inventory, stock levels, and discontinuations to verify adherence to company goals regarding growth and profit. • Determined full year budgets, retail and net sales plans, as well as monthly and mid-month projections and projection modifications informed by variations in P&L data, and briefed East and West Regional Directors and 19 Account Executives to inform strategies for increasing margins. • Cultivated a company inventory accountability management system and addressed any discrepancies with sales team, ensuring accuracy and integrity of sales and budget data. • Generated monthly and quarterly briefings freight and duty regarding all shipments to stores, and established actionable recommendations to address needed changes based on analyses of up to date freight and duty data.

Shiseido- MEXICO • Served as main point person for Shiseido Mexico, reporting to Executive Director to inform strategic planning, sales, training, marketing, and PR. • Directed all Mexican channels with a strategic focus on local action plans to drive the development and execution of Shiseido cosmetics business objectives. • Established and fostered strong professional relationships with crucial operations partners at Sephora to support and achieve net sales goals. • Administered budgets for PR consulting, the makeup artist consulting team, as well as vendor travel expenses. • Liaised with Shiseido cosmetics regional offices across Miami, Paris, and Madrid in order to maximize business opportunities and enhance profits through visual merchandising, marketing, and PR initiatives. • Organized and monitored an incentive program aimed at makeup artists which consisted of coaching sessions and side by side work, leading to a #5 Rank in treatment, 43% jump in growth, and a 24.6% increase in comp doors in 2016. • Facilitated the management of a streamlined inventory system which resolved stock issues and bridged communications between retailers and warehouses, quickly resolving issues relating to inventory, allocation, and accounting discrepancies. • Acted as primary liaison and focal brand contact person between the New York Office Team and Miami Offices, as well as Brand Managers for Brazil, Mexico, Argentina, Uruguay, Colombia, Panama, and Chile in order to manage and implement a diverse of a range of business and marketing objectives.

Innovative retail concept using digital solutions tools for customer engagement, acquisition, and delivery of customer experience. Co-Founder / Director of Operations • Co-founded Bacus, a wine retail business, with a novel system that enables consumers to easily compare and select wines. Directed daily operations and managed 10 direct and indirect reports. Sales in the first three years reached US $1.8M. • Pitched to angel investors, raising US $350,000 to launch the first three stores in Mexico City. • Strategic positioning and promoting resulted in 4,500 members in the company’s wine club and 2,500 participants in more than 150 wine tastings, courses, and wine-related events. • Worked with co-founder in the development of a franchise model and obtained certification as a franchise by National Franchise Program (Mexican Economy Ministry). DIGITAL & RETAIL MARKETING • Researched and implemented digital marketing opportunities to drive qualified visitors to our websites and stores. • Ensure optimal email contacts segmentation and campaigns. • Managed social media initiatives. Facebook, Twitter, Foursquare, LinkedIn and Pinterest. • Developed and implement diferrent customer acquisition strategies: atraccion, transformation, retention. OPERATIONS • Definition of strategies to reach monthly and annual sales and profitability targets. Held full P&L accountability. • Reached US $1.8 M. in sales in the first three years of operation • Implemented new supply chain strategies that resulted in increasing business contribution margin by 10% in dollars in 2012. • Directed all corporates functions and day-to-day operations. Managed 10 direct reports. • Maintain relationships with key international and local suppliers. • Defined and directed human resources strategy. • Oversaw all aspects of customer, employee and vendor relations. Sales Management Sales Processes Direct Sales Customer Relationship Management (CRM)