Emilia Lindh

IsaDora is Sweden’s no.1 make up brand and since 1983 we have brought honest makeup to the many. We want to empower everyone to set their own beauty standards by offering affordable, high-quality, and easy-to-use products, without compromise. I’m accountable for driving the digital presence and engagement for all owned, paid & earned media within the social channels. Including The Global Influencer programme, by planning, executing and optimizing all digital activations from a Global perspective. I’m responsible for ensuring our tone of voice, content mix and brand ambassadorships initiatives are aligned with brand guidelines. Furthermore I am responsible for ensuring our ways of working with our social media platforms are optimized to be able to keep an on-feet approach when adapting key activities to shifts in consumer behavior and digital marketing trends. Specific responsibilities include: - Social Media Management of Global Accounts - Global paid influencer collaborations: strategize, initiate and execute our paid ambassador programme, all while broadening our influencer community and brand preference and advocacy -Strategy for Earned Influencers & creative PR seedings - Support in all paid media activations involving Influencer content - Responsible for updating our global social tools - Analysis, reporting and optimization of all social channels and content mix - Budget reporting and tracking on own projects - Digital trends & consumer behaviour in digital landscape to ensure brand follows the industry. - Planning & Execute Community events - Manage and guide Social PR & Event Coordinator, ensure deliverables and follow-up for role.

Hybrid Work Solutions, Poly and HP Classics. Poly is a part of HP’s portfolio of solutions for hybrid work.Poly creates premium audio and video products so you can have your best meeting. Specific responsibilities include: - Assisting the Nordic sales team with creative, out-of-the-box end-user strategies, including increasing brand awareness locally/regionally through demand creation, and driving good quality leads through demand capture. - Collaborate with the wider NWE Marketing team to optimize existing and develop new vertical marketing strategies. - Social media strategy/ organic and paid social -Create, expand, and accelerate sales opportunities through regional execution and managing marketing campaigns that promote our products and/or services, within marketing defined strategy. - Planning and hosting  end-user online and offline events to create net-new sales opportunities, accelerate existing sales opportunities, and deepen our existing customer relationships. - Leading and presenting quarterly business plans - Managing marketing budgets effectively to drive market share for key product areas - Supporting alliance marketing activities from approval of campaigns through to execution and co-ordination of quarterly planning and reviews. - Continually analyzing market data, trends, end-user preferences, and competitor behavior to optimize regional marketing strategies -ROI/Analysis; set goals and define metrics for each marketing campaign including targeted lead flow to maximise pipeline generation and sales velocity. Monitor campaign metrics, conduct post-campaign evaluations, analyse and report on results, making recommendations for future optimisations.

Kontoor Brands is a global lifestyle apparel company, with a brand portfolio that includes Wrangler® and Lee®. As the Marketing Manager I was responsible for the development and implementation of the Go To Market marketing plans and activations to reinforce brand image and reputation by presenting Lee & Wrangler in a coherent and efficient way at all touchpoints (wholesale, O&O stores, e-retailers, tradeshows, sales meetings, etc). -Driving the marketing agenda including performance marketing, paid social and brand communications as well as activating PR and Influencers. -Developing, implementing and executing strategic marketing plans through resellers to support sell-in, push sell-through and build brand recogniction. -Manage and follow up on the Nordic marketing budget and forecast. -Leading the execution of strategic digital marketing plans to meet revenue & ROAS goals. -Manage content creation, campaign assets, deadlines, etc towards producers, advertising and PR agencies,etc) -Responsible for all instore materials and POS advertising.

Proad is one of the biggest agencies within Influencer Marketing in Sweden, representing exclusively profiles within food, beauty & Fashion. (Mainly FMCG) Created in 2006. I had a key role as KAM,Manager. Worked with some of Swedens biggest profiles and clients. -Spearheaded the development of cutting-edge digital 360 Marketing strategies for our flagship clients. -Build and maintain a strong relationship with the client and profiles -Lead and negotiate annual agreements with our biggest clients in the Nordics. -Performance marketing. Paid social campaigns. Content creation. Managing large media budgets. -Develop the plan, KPI’s and objective. Devise growth strategies to increase engagement and brand awareness. -Identify new trends and opportunities for business growth and implement action plans. -Negotiated and closed high-profile sales deals, achieving record-breaking sales figures for 3 consecutive years. -Achieved exceptional results, contributing to 50% of ProAd's total revenue in 2021-2022.

Brands: Park Inn by Radisson & Radisson Blu. I was responsible for the overall marketing strategy with a main focus on e-commerce. -Responsible for all social media channels, paid and organic social -Channel partner strategy. -Responsible for local photoshoots and marketing content plans. -Budget & planning. -Managing our local channels: SOME platforms, web, third parties, and partners. -Responsible for all POS, PR activities, Influencer marketing, campaign creation & events. - SEM: Google ads, OTA: ads, Paid social - SEO:Optimizing key words on web + local blogposts. I worked both strategically and operationally with the aim to constantly strenghten and develop the brand in the area and communication, externally as well as internally. Had a key role during a rebranding from Park inn to Radisson Blu in Lund 2018. During this period I also made consulting by Radisson within Ecommerce: SEO/SEM for Visit Lund.

Park Inn By Radisson

Local representative för students at STS Education Travel School. My responsibility was to approve hos families, keep in contact with the students, their host family and Swedens office. I also reported monthly how the student and the family were getting along. In addition, I solved possible problems that occurred and helped the student to adjust to Sweden. -Interviewing possible host families, -Interviewing students applying to exchange programs (Outbound candidates) -Contact with the school

Front Desk work at Calmar Stadshotell beside my studies at Linneaus University.

Front Desk, Events & Breakfast. Beside studies at Linneaus University.

I was travelling to Malmö during my studies to work part time for Solresor HQ as a travel consultant. -Determining clients' needs and suggesting suitable travel packages. -Organizing travels from beginning to end, including tickets, accommodation and transportation -Supplying travelers with information and useful travel/holiday materials. -Chat, phone & email

Work in Spain during the first summer break at the university. May-September 2014

Bachelor’s degree in Business Administration

Marketing Management in Spanish as a part of my Bachelor Degree in Business Administration. Exchange studies