Emma Hunter

Northern Commercial Manager for Matrix UK Management of one major customer account with a sales value of +£5mn to L’Oréal including; - Strategy development with Leadership Team with business analysis and yearly reviews - Successful sales planning and implementation, working to a targeted budget - Working closely with the customer’s National Sales Director, management of a sales team of 21, plus regional education managers - Internal reporting of financial and sales forecasts and historical data, business analysis and stock reports

Strategy development for all retail brands within L’Oréal Professionnel retail portfolio. Daily management and development of 3 direct reports, each with their own brand portfolio. Implementation and management of 3 financial budgets, totalling £3mn per annum. Media planning (both ATL & BTL) and implementation. Management of country specific promotional activity.

Creation and implementation of brand plan for the L’Oréal Professionnel Styling portfolio. Management of 1 Graduate Trainee, working on adhoc projects within the Styling category. Daily management of forecasting, budgeting and P&L for 3 brands. Development of integrated marketing strategy, including the relaunch of online brand sites, online sponsorship campaigns and consumer incentives. Delivery of country specific promotional activity with alignment to key consumer insights. Working closely with UK design and media agencies to develop promotional materials, consumer media campaigns and editorial PR.

Implementation of the brand plan for the L’Oréal Professionnel Styling portfolio. Daily management of forecasting, budgeting and P&L for 3 brands. Delivery of country specific promotional activity with alignment to key consumer insights. Working closely with UK design and media agencies to develop promotional materials, consumer media campaigns and editorial PR.

Management of the low cost personal care category, including soaps, shower gels and shampoos. Leading an international team to develop new brand concepts and low cost fragrances across South America, SE Asia and Eastern Europe. Briefing perfumers for fragrance development briefs on key international brands such as Unilever’s Lux. Strategy development for designated accounts in the UK, Turkey and India. Daily supervision of the Graphic Designer and Marketing Assistants.

Relationship development with a new client to the business, Victoria’s Secret, creating innovative and new brand concepts. Development of a new marketing strategy for Victoria’s Secret Very Sexy fragrance brand, as well as the Body personal care line. Daily work with the perfumers to develop fragrances in line with the new marketing strategy. Adhoc marketing projects for Estée Lauder, Beyond Paradise, Donna Karen Gold, Elizabeth Arden and Britney Spears.

Accountable to the Global Marketing Director and Vice President Personal Care, working within project teams to creative innovative fragrances and marketing strategies for client brands, including Pantene, Sunsilk and Dove. Working closely with Market Research to develop fragrance trends analysis and competitor analysis based on key consumer insights and brand understanding.

A 2 year programme, working across different functions throughout the company, such as Logistics, Sales, Marketing, Perfumery Evaluation and Finance. Included 3 month placement in Naarden, Netherlands within the marketing function of the homecare category, working on brands such as Cif, Comfort and Surf.