Emerson Bastos Mello

Lidero a área de Marketing Estratégico da empresa, orientando ações mercadológicas.

In recent years, I have worked as a consultant on specific projects, helping companies identify challenges, structure processes and drive results. Some of the projects developed: Mentorhub: Connecting talents to companies, accelerating the development of leaders and teams through strategic and personalized mentoring. Medium-sized national industry (Auto Parts segment): Creation of the internal product management process; Study on product portfolio (current and future); Mapping of the competition; Mapping of skills in the commercial area – by employee; Strategic, tactical and operational reassessment; Creation and implementation of the Pricing management process; Guidance on Branding: Re-adjustment, reading, value increase, change of perception; Rezoning of sales representatives; Implementation of CRM Digital platform for road freight management: creation of Commercial Pitch; development of leaders; Training and Workshops for conflict reading (and subsequent plan to mitigate them); Creation of demand generation plans, focused on increasing sales and business profitability. Large multinational industry (Auto parts segment): Assessment of internal and external sales teams, as well as guidance on structural changes; Mapping of the distribution chain in Latin America, with development suggestions by country. Medium-sized metal stamping company (Auto parts segment): strategic guidance, monitoring of sales team performance; review of product costing.

With more than 70 years of history and presence in the five continents, the Jacto Group consists of 6 companies that operate in the agricultural segments, foundry, polymer application technologies, transportation and logistics, handling and storage, equipment for cleaning and medical-hospital. Working in 110 countries, it has approximately 5,000 employees and an annual turnover of R$1.7 Billion. - Competitive Advantage Program and evaluation of competition, worldwide -Creation of internal management structure of social networks -Creation of specific strategic plans for Mexico and Colombia, having personally assessed the trade, channels of Distribution, competition, branding and applicators/consumers. -Hiring of press relations agency -Revaluation of the portfolio and design of families by application, market or technology. -Creation of global demand generation plan -Implementation of Salesforce -Creation of dress code for the business unit -Structural Redesign of the Marketing area -Implementation of metrics and controls for fairs and events -Design of repositioning of Brand (Branding) in the business unit before the used in the other B.U. 's -Project of redesigning of packaging according to portfolio and families. Results: A better structured marketing area, with numerous projects initiated with guidance of its continuity, as well as defined processes and my team happy.

Delphi Technologies is a multinational auto parts company that sells a infinity of lines worldwide to the Original market (Automakers) and Aftermarket. Brazil currently has 3,500 employees and global annual revenues of US $4.9 Billion. -Strategic Planning for Latin America, as well as the guarantee of its full application. -Portfolio Management – Category - for the region (LATAM) -Launches, life cycle of products and lines, profitability, expense control and investments for maintenance and launch. -Pricing - price management in various marketing channels -Business Intelligence - B.I. -Continuous Analysis of competitors -Strategic orientation to the commercial team -Guidance to the process of S&OP (Production Scheduling) Results: More than 1,000 New products launched in Latin America by my team – with a broad emphasis on the Spark Plugs line – and revenue growth three times higher than the market average.

The Sindipeças (National Union of the Industry of Components for automotive Vehicles) and Abipeças (Brazilian Association of the Auto Parts Industry), entities with more than 60 years, act directly in the development and strengthening of the sector, which brings together small, medium and large companies. There are about 460 Associates, of national and foreign capital, who provide for all Brazilian automakers and for the aftermarket, which supplies the fleet demands of more than 42 million vehicles. They also export to about 180 countries. -Co-author of the Brazilian Aftermarket Auto Parts Study of 2015 - Single that made a real evaluation of the 4 channels (Industry, Distribution, Retailers and Mechanical Workshops), published by Rolland Berger, representing the industries of auto parts established in the country. -Important work with the DETRAN when creating the dismantling laws at the National and São Paulo State levels. -Guidance to associates about INMETRO certification programs, their ordinances and processes. -Management of the Aftermarket activities of the entity with the market, government, among others. -Management of the programs Carro 100%, Moto100% and Caminh 100% (Fostering preventive maintenance) sponsored by the most important entities in the automotive market. -Secretary of the GMA-Automotive Maintenance Group (Andap, Sindirepa, Sinco Parts, Sindipeças) -Acting as strategic advisor of associated companies, when demanded and bimestrally in meetings in the entity

PROXYON, was active for 35 years in the Brazilian market and for 17 years in the international market with direct and indirect export before bankruptcy, operates in the mechanical metal segment in the specialization of technical profiles cold rolled and formed by stretch process, stamped parts up to medium size, welded assemblies, prototype manufacturing and laser cutting, these products supplied with or without surface finish. Having as main customers GM, Scania, MAN Trucks, Ford, VW, PSA, Magneti Marelli, Visteon, COFAP, Renault, has two plants in the city of São Bernardo do Campo. -Management of sales and marketing team -New customers development strategy -Revaluation of costs and market pricing -Evaluation of new market niches and products for development Results: Reversal of stagnation of two years without closing new items with current customers, having managed to close more than 300 new projects (R $14MM/Year), as well as opening new customers.

Valvoline Inc. (NYSE: VVV) is one of the world's leading suppliers of premium brand lubricants and automotive services, with sales in more than 140 countries. Founded in 1866, the company's heritage extends for more than 150 years, during which it has developed a powerful brand recognition in various channels of products and services. Valvoline is ranked as the #3 car engine oil brand in the DIY market in bulk. It also operates and franchises the second largest chain of lubricants by number of stores in the United States, with more than 1.170 Valvoline Instant Oil ChangeSM Centers and the third largest chain of lubricants in number of stores in Canada, with more than 100 large exchanges of Oil in Canada. Currently in Brazil It is operated by a company called Usiquimica, unlike when I worked in the company. -Implementation of the Joint-Venture between Valvoline and Cummins in Brazil -Adequacy of communication -Adequacy of packaging (Labeling) of products -Creation and implementation of Trade Marketing campaigns Results: Adequacy of all products to the new JV; Start-up of the joint operation; Alignment of the JV communication based on the cultures of the two companies

Sogefi Group is the world's leading supplier of original parts for the automotive industry, with over 30 years of experience. Sogefi designs, develops and produces filtration systems and flexible suspension components, as well as engine air and cooling management systems. Sogefi S.p.A. is listed on the Milan Stock Exchange in the STAR segment and works in partnership with leading manufacturers of automobiles, commercial vehicles and earthmoving equipment globally. Nowadays, it is present in 21 countries, on 4 continents, with 42 production units and 16 commercial offices. Its portfolio of brands encompasses worldwide Tecnocar, Purflux, Fram, Allevard, Fiaam and others. -Management of a new Business Unit in Brazil-Tecnocar -Management of Sales and Marketing areas -Definition of the portfolio to be developed for the region -Definition of the communication line, materials, image and other items for the creation of regional Branding. -Definition of differentiated commercial system, aiming to protect the business of Fram brand in the country. (Broker) -Search for business partners for project implementation -Strategic and tactical Planning of B.U. -shared management of support areas (finance, logistics, accounting, purchasing and export). Result: Broker system deployed, with 3 subsidiaries in operation and initial billing of R$ 8MM/Year, when Sogefi decided to discontinue the project in the country.