Luo Emelie

Luo Emelie

Vice President Business Strategy @ Beneunder

About

With over 21 years’ experience across multiple domains, I excel in product ideation, supply chain management, go-to-market strategy, merchandising, and branding. I’m strong at identifying business opportunities and developing scalable solutions that enhance customer experience and satisfaction. I am passionate about people and problem-solving, and I have been managing and mentoring teams for over 16 years in different roles. I also work part-time as a trainer, workshop facilitator, and personal coach, helping others develop their skills and potential. Key highlights: Brand and commercial Strategy: 5+ years of focused expertise in sports strategy, commercial strategy, retail structures, and operational processes. Product innovation and Development: 6+ years of proficiency in product innovation, market understanding, and identifying user needs. Production and supply chain Management: 10+ years of experience in production, sourcing, procurement, and business development. Team leadership and Development: 16+ years of leading and developing teams, including managing a 400+ member business project team. Analytical and communication skill: Strong analytical skills for dissecting complex business challenges, identify key opportunities, and develop data-driven solutions that drive business growth. Proven communication and interpersonal skills, for effective collaboration and stakeholder engagement.

Country

China

City

Shanghai

Industry

Retail

Skill

Internet Recruiting, Communication, Sales Management, Project Management, Leadership, Supply Chain Operations, Global Sourcing, Merchandising, Corporate Branding, Presentations, Continuous Improvement, Account Management, Strategy, Interpersonal Skills, Stakeholder Management, Organizational Effectiveness, Customer Satisfaction, Public Speaking, Marketing Strategy, Key Account Development

Experience

Beneunder

Vice President Business Strategy

Beneunder

LinkedIn
2023-4 - Present · 3 yrs 6 mos

-Form and lead the team to identify business opportunity and develop scalable solutions. - Prioritize objectives and implement strategies to achieve company initiatives as part of the leadership team. - Deploy data and research to drive cross-business corporate prioritization. - Collaborate with stakeholders to achieve mutual goals.

Amazon

Account Manager Team Lead

Amazon

LinkedIn
2021-9 - 2023-4 · 1 yr 8 mos

SHANGHAI

- Be responsible for driving programs and setting processes within my team and be the key advocate for my category, expanding selection, and helping to define, shape and execute long-term strategic initiatives. - Work with various stakeholders and teams across the Amazon organization both locally and internationally, to drive improvements in business development conversations in a scalable and self-service format. -Lead a team of account managers who work directly with Selling Partners and on projects to improve the existing selling partners overall experience.

Quechua, Decathlon Group

Brand Director

Quechua, Decathlon Group

2016-8 - 2021-9 · 5 yrs 2 mos

Shanghai, China

Take in charge of brand development in China. Mange offer, supply, merchandising, communication, etc Work on 5 year strategy as well commercial policy

Decathlon China 迪卡侬中国

Brand Commercial Director

Decathlon China 迪卡侬中国

2014-9 - 2016-7 · 1 yr 11 mos

Shanghai City, China

Make commercial strategy for team sports in China Manage store merchandising Visit store and make commercial animations Collect market and store feedback to improve offer

decathlon_quechua

Retail Supplier

decathlon_quechua

LinkedIn
2013-1 - 2014-9 · 1 yr 9 mos

Shanghai City, China

1. According to market study and business result, select the new season products from international offer for all China stores, and build up the best China offer catalogue.
2. Negotiate the purchase price, define the margin, retail price, and manage economy result of the offer, boost the business through different promotion strategies with commercial or communication team.
3. Cooperate with store and production team/suppliers to make sure right stock at right time.

DECATHLON FRANCE

component team manager

DECATHLON FRANCE

LinkedIn
2008-10 - 2012-7 · 3 yrs 10 mos

Shanghai City, China

1. Recruit people and build up the team. High demand in management to help team to progress for better performance.
2. Forecast activity and make own budget.  
3. Grantee and manage the economy performance.

DECATHLON FRANCE

Technical purchaser

DECATHLON FRANCE

LinkedIn
2006-4 - 2008-10 · 2 yrs 7 mos

Shanghai City, China

1. Guarantee the good quality through inspection, factory quality audit, material control, etc.
 2. Negotiate with suppliers to get best price for customers.
3. Sourcing whole china for qualified supplier
4. Cooperate with product engineer on new product development.
4. Manage lean project and implement in suppliers. 
5. Make social audit to guarantee the social responsibility

Education

Stanford University Graduate School of Business

Stanford University Graduate School of Business

LinkedIn
2022-9 - 2024-3 · 1 yr 7 mos

Stanford LEAD is a year-long, 9-course program which develops effective leaders who embody five core leadership competencies: critical analysis, self-awareness, interpersonal acumen, situational awareness, and holistic communication. These leaders complete coursework in key business fundamentals: finance, strategy, and critical analytical thinking, as well as elective coursework which equips them to successfully address and navigate the challenges and opportunities inherent in fostering and implementing change within their organizations. Throughout the program, participants exchange ideas and collaborate on projects with small teams of like-minded, like-motivated peers, and engage with world-renowned Stanford GSB faculty, Silicon Valley leaders, coaches, thought leaders, and luminaries through regular live events, discussions, and facilitated feedback.

University of Aberdeen

University of Aberdeen

LinkedIn

Luo Emelie's Contact Information

Email

******@***.com

Phone

(**) *** ****

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