Elisandrix Matos

• Planned, organized, directed, and coordinated ongoing and special project funding programs for the City. • Developed marketing partnerships with local, regional and national brands that included: Coca-Cola, T-Mobile, Citi, Swatch, Bacardi, McDonald’s and more. • Assisted with conception, implementation and execution of yearly average 25 multi-tiered marketing campaigns. • Assisted with planning & buying of out of home media averaging $30k per media buy. • Increased sponsorships sales revenues from $500k to $1.2 million in first year. • Boosted MB Magazine advertisement sales by 45% in first year.

Lead the launch of Core Power and Fairlife milk brands in South Florida. Responsible for all aspects and leadership of field marketing for South Florida as well as developing and managing select national initiatives for Core Power. Manage a team of marketing professionals; providing vision and overseeing best-in-class plan execution, focused on delivering high quality consumer experiences towards driving trial awareness, brand loyalty, and volume growth. Manage two Student Marketing Managers and 6+ brand ambassadors Create promotional calendar and activate brand at consumer focused events, retail and at work. Focus on building and maintaining relationships with local influencers, media and partners. Along with the Division Sales Manager positioned South Florida as a Heavy-up Market after a solid first year. Manage and act as point person for Heavy-up Market partnership with Celebrity Trainer Shaun T. Manage local PR agency/efforts, and oversee media planning, purchase and execution of both traditional and experiential media for the brand in South Florida. Manage Heavy-up & Local Marketing budget, payroll and reporting. Chosen to represent Fairlife as the face of Core Power’s ‘Pure Protein From Real Milk’ Campaign on billboards, marketing vehicles, event assets and POS.

Responsible for the development and performance of all sales and marketing activities in assigned market. Manage sales region's goals and performance for on-premise, small (c-stores), and large stores channels. Establish plans and strategies to expand the customer base in the assigned distributor territories. Contribute to the development of training and educational programs for area managers and distributor personnel. Conduct distributor meetings/ reviews to ensure brand standards are met and executed. Work with regional marketing team to ensure proper alignment of local events with sales execution and schedule samplings as needed. Oversee POS inventory while ensuring proper use and availability to our distributor partners.

Responsible for the day to day sales of ZICO Pure Premium Coconut Water in Fort Lauderdale and West Palm Beach Counties. Opened and cultivated new accounts while growing overall sales volume through mutually beneficial relationships across all formats such as on-premise, off-premise and c-stores. Increased awareness and loyalty among distributors as well as with key decision makers to grow business faster than category and capture market share. Worked hand in hand with local Marketing manager and supporting guerilla tactics.

Responsible for all field marketing promotions that drove sales to retail partners throughout the South Florida market. Successfully manage all facets of approximately three on-site promotional/sampling field marketing events per week for POWERADE-FUZE as part of an overall marketing initiative that has resulted in a combined territorial sale per unit increase of 19.42% for 2010. Develop relationships and create integrated programs to leverage the brand equity of targeted partner organizations, professional athletes, teams, media, and other Influencers in order to create new cross promotional marketing opportunities to grow user base. Recruit, train, coach and lead brand ambassadors to "live the brand" in order to deliver a strong, clear, compelling and consistent brand message to the end user, across product lines. Manage budget authorizations, monthly powerpoint recaps, team expense reports, and other paperwork to maintain effective flow of documentation management for maximum efficiency.

Promoted to manage all event coordination and market research. Generate Sales to Retail Led a staff of 3-5 to successfully execute events. Sample beverage product with knowledge and understanding of benefits. Created brand awareness by; implementing new marketing programs, saturating the market, educating consumers about the benefits of the product, and creative brand placement. Developed new contacts, maintained long term relationships and communicated with local influential consumers. Responsible for creating monthly power point presentations to encourage enthusiasm within the company. Produced expense reports and maintain product storage area and handle all logistics matters. Executed marketing goals by using available data sources to monitor promotional effectiveness, category trends, brand share and distribution.

Contributed in product launch and brand recognition. Executed local sampling events and created a buzz to drive product demand. Participated in sampling artists at various upscale events and concerts. Supported retailers with in-store demonstrations. Engaged, interacted and educated consumers on product benefits

Promoted to assist in event coordination as well as event execution. Contributed in product launch and brand recognition. Helped drive sales to retail partners. Researched new marketing programs. Sample beverage product with knowledge and understanding of benefits. Assisted with team management.

Trained to ensure growth of Glaceau’s product in the South Florida market. Assisted the distributor’s Account Managers in expanding presence of young brands in vitaminwater and smartwater in key accounts by providing additional brand expertise and focus. Established relationships with store managers. Sold in and built incremental displays. Merchandised, Strategic POS placement, Perform product samplings.