Elysia Tan

Brand Manager

About

3x Singapore Brewers Cup Champion | Brand & Content Strategist I scale specialty coffee brands at the intersection of sensory excellence and data-driven growth. Currently leading brand identity for MAME and Kuro Mame, I manage e-commerce, content, and 2026 expansions across Asia. Key Expertise: Founder Mindset: Former Co-owner of Homeground Coffee Roasters. Global Strategy: Driving international pop-ups and logistics. Excellence: Fueled by a drive to achieve the best in everything I do. TIMEMORE Coffee Ambassador

Country

City

Singapore

Industry

Food & Beverages

Skill

Brand Strategy, Brand Building, Business Marketing, Social Media

Experience

Brand Manager

MAME Specialty Coffee

2025-10 - Present · 1 yr

Singapore

Business Development Specialist / Social Media Analyst

Chun Tsubaki

2025-7 - Present · 1 yr 3 mos

Singapore

Data-Driven Content Strategy: Spearheaded social media audit and performance tracking across multiple F&B client accounts, translating complex data into actionable creative briefs. Full-Funnel Synergy: Bridged the gap between creative output and business growth by managing top-of-the-funnel business development, identifying high-potential leads through market trend analysis. Client Consulting: Acted as a strategic advisor for F&B brands, optimizing their social presence through competitor benchmarking and engagement rate optimization. Cross-Functional Collaboration: Partnered with creative teams to align visual storytelling with platform-specific algorithms, ensuring maximum reach and organic growth.

Co-Founder

Homeground Coffee Roasters

2017-11 - Present · 8 yrs 11 mos

- Conceptualise business and marketing direction - Procurement of equipment and greens - Conduct in-house coffee training - Quality control - External and internal communications - Human Resources