Elyse Kodeyssi

● Set the overall marketing and communication direction across client accounts, defining the strategy that marketing, creative, and content teams work from. ● Worked closely with marketing manager and art director to align ideas, messaging, and visuals with the agreed strategy. ● Turned client objectives into clear campaign directions, positioning, and communication angles. ● Guided teams throughout the process to make sure execution stayed focused and consistent, without micromanaging. ● Acted as the main strategic point of contact for clients, helping shape decisions and priorities. ● Ensured all work delivered had a clear purpose and supported long-term brand goals.

● Develop and implement comprehensive communication and marketing strategies aligned with organizational goals. ● Collaborate closely with cross-functional teams and senior management to ensure cohesive execution of strategies. ● Lead brainstorming sessions and creative workshops to generate innovative ideas and campaigns. ● Oversee the development of marketing materials, including branding assets, promotional content, and advertising campaigns. ● Analyze market trends, competitor activities, and customer insights to inform strategy development and decision-making. ● Manage internal and external communications, including press releases, newsletters, and social media posts. ● Act as a liaison between various departments to coordinate marketing efforts and ensure consistency in messaging. ● Evaluate the effectiveness of marketing initiatives through data analysis and performance metrics. ● Provide guidance and mentorship to team members, fostering a collaborative and high-performing work environment.

● Planned and organized more than 10 events including Murex d’Or 2017 & 2018 (live award show), Horeca and Whiskey Live with 5000 to 15000 attendees. ● Prepared and assisted in all event logistical planning which includes event staffing, music arrangements, stage and lighting installation and floor planning and conducted regular inspections to ensure all is in order for the event. ● Evaluated advertising and promotional programs for compatibility with public relations efforts. ● Established and maintained cooperative relationships with community representatives, consumers, employees, or public interest groups. ● Secured media attendees and coverage for all events and supervised media exposure.

● Managed high profile clientele: Fattal, LG, Malia and CTC ● Responsible for the design of a wide variety of graphics: magazine ads, billboards, event themes and social media posts. ● Developed brand strategy and strategic positioning for clientsand managed a range of internal brand design projects ensuring that all work reflects the revised visual identity guidelines ● Wrote, corrected and proofread Arabic content for press releases.

● Managed social media platforms for clients such as Twenty Two and LIU (Instagram and Facebook) ● Created online monthly calendars to set post timings, content and cost. ● Completed marketing strategy according to market segmentation, market research and competitor analysis. ● Calculated and coordinated social media ads expenses (Google ads and Facebook ads) ● Created major social media campaigns for high seasons such as Ramadan, Eid and Christmas

● Provide exceptional customer service over the phone for RD customers. ● Utilize CRM software to manage customer interactions and information efficiently. ● Address customer inquiries, concerns, and complaints in a professional and timely manner. ● Maintain a positive and friendly attitude while effectively resolving customer issues to ensure customer satisfaction. ● Document all customer interactions and feedback accurately in the CRM system for future reference and analysis. ● Collaborate with other team members and departments to ensure seamless customer service experiences. ● Follow company policies and procedures while adhering to quality and service standards.