Elvis Xu

• Content Planning: Managed campaigns and created daily content on major social media platforms (Instagram, Twitter, YouTube, TikTok), achieving a monthly average reach of 1M users. • User Growth: Developed and implemented strategies targeting European and North American markets, increasing Instagram followers by over 400% with 80% from key regions. Twitter and YouTube follower growth exceeded 100%. • Market Research and Trend Analysis: Produced localized content strategies informed by cultural trends and competitor analysis, resulting in 10+ short videos surpassing 100K views each. • Ad Campaign Optimization: Designed and refined social media ads, driving traffic to Amazon and official website with efficient ad spend (CPM: $0.3-$0.8, CPC: $0.5-$1). • Influencer Collaboration: Built partnerships with KOCs, generating high-quality branded content and enhancing brand exposure and conversions.

• Global talent recruitment for Chinese enterprises, including the US, Europe, Latin America and Southeast Asia. Mainly focused on Sales, Marketing and administrative positions in Consumer Electronics, Industry 4.0 and the New Media fields. • Liaised with client's HR department, conducted market research in aimed overseas market based on the client's industry, and ultimately determined the talent portrait based on the JD and job requirements. • Developed search strategies based on the talent portrait, recruited through LinkedIn, Facebook, CRM, website advertising, and other domestic and overseas channels, or contact candidates through Mapping, referral and other means. • In-depth communication with target talents to obtain job-hunting intentions and relevant information and recommend highly matched candidates to clients. During the interview coaching, assist through the interview, salary negotiation, back adjustment, and entry. • Assist colleagues in the business department BD new clients, negotiate headhunting contract terms, and promote cooperation.