Elva Guo

Operated for 57 years, PSA BDP pursue a vision to deliver the future of global logistics, today. At PSA BDP, we believe in more than just moving freight. We are recognized leaders in delivering service excellence, solutions and technology that remove complexity for our customers and create long-lasting relationships built on trust. We understand that the world of supply chains is increasingly volatile, and we pride ourselves on our agility and responsiveness to develop solutions that create sustainable value for our customers. I am responsible for solution design, proposa to defined target customers in the APAC region. Branding and supporting with core product to deliver the VALUE to customers.

 Implementing plans and goals in accordance with the defined personal and group plans and goals by selling services and representing the company on the market  Recognizing, mentoring and training management/sales potential employees  Set up Strong winning team and win culture across the region.  Creating, implementing and controlling strategic plans and goals related to the market representation policy and sales, in accordance with the regional and global plans and goals  Measuring and benchmarking the Key Performance Indicators (KPI′s) of the Local Sales person within the Region on the regular basis. Take the lead to drive each Individual’s Sales result with in the region.  Creating and managing market promotions with a view to introducing the range of services provided by the company to the potential clients and actively involving himself in the sales of our services  Leading, supporting, challenging, motivating and monitoring sales performance of the Sales in the Region.  Managing and developing relationships for defined markets and trade lanes  Supervising Standard Operating Procedures in the Local Control Business Handling Instructions in the Region for all new or existing customers according to the corporate directives and procedures  Supporting and coordinating Route management and development of defined markets and trade lanes implementing and monitor the usage for the CRM system and other sales tools in line with the group expectations.  Following the Health & Safety rules and requirements of the group and support with the safety conversation.  Reporting: Weekly Central and North China Sales Dashboard, and monthly Sales KPI review  Co-operation and communication with other departments and branch offices, coordinating the internal resource to win new business.

·SALES PROGRAMS AND ACTIVITIES - Identify and develop customer relationships which offer high revenue potential; sell appropriate solutions to higher potential customers; implement pricing programs in order to achieve revenues targets and to maximize customer satisfaction ·SALES TEAM PLANNING – Leading sales team to collect and analyze market pricing data; determine individual tactics in order to ensure strong market penetration, account development and yield enhancement ·QUALITY MANAGEMENT – Leading sales team to collect and provide customer feedback on service for future service enhancement and new product development in order to enhance service standard and to maximize customer satisfaction ·SALES COMMUNICATIONS - Meet regularly with operations and related departments, both local and overseas, to resolve customer issues in order to enhance customer satisfaction and to ensure that annual revenue goals are achieved ·COLLABORATION WITHIN GROUP – working closely with sales & management team in Ligentia to exchange the market information as well as designing the proposal for mutual customers ·BUDGET - Prepare and submit annual budget to top management; control, monitor and report results on a regular basis in order to achieve budget targets ·TRADE LANE – Support development of strategic initiatives in the Trade Lane department by focusing on specific objectives laid down by the company time to time

Focus on the strategic client development in China area. Interaction with local team to secure and maintain business.

Focus on the Australia trade lane and develop the potential business and close the business together with Australia colleague. Take business trip and arrange conference call to keep the focus.

Focus on the Australia trade lane and develop the potential business and close the business together with Australia colleague. Take business trip and arrange conference call to keep the focus.

supporting the development of strategic accounts, typically MNC’s interacting with HQ decision making process through RFQ’s

Take the leadership of the local Sales Team and Sales Support team to achieve the team target. Develop team member and give necessary support when it needed.

As the Senior Sales, targeting bigger customer and get interesting business. At the same time, help team member and new comer to be in the team.