Else Meijer
Head of Marketing & Portfolio Management @ Moba Group
About
As a strategic leader with over 15 years of experience in senior management, strategic marketing, innovation and portfolio management within the Life Science industry, I excel at developing actionable strategies to capture opportunities and empowering teams to achieve success. I specialize in crafting impactful vision and strategy, supported by analytical thinking and innovative problem-solving. My approach is grounded in design thinking, starting from customer and business needs, and employing intuitive solutions to develop effective strategies. My strength lies in uniting individuals towards a common objective in complex situations. Team members acknowledge my ability to foster a supportive and motivational work environment, coupled with a sense of humor, enabling them to reach their full potential. I am passionate about contributing to dynamic organizations aiming to realize their potential through sustainable business practices and shared value creation.
Netherlands
Soest
Medical Device
Sustainability Consulting, Impact-denken, Coaching, Begrotingsbeheer, Market Research, Price Setting, Stakeholder management, Strategic Leadership, Innovation, Change Management, People Development, Cross-Functional Team Building, Go-to-Market Strategy, Business Strategy, Organizational Leadership, Service Design, Positioning (Marketing), Multi-Channel Marketing, Interdisciplinary Collaboration, Customer Insight
Experience
Head of Marketing & Portfolio Management
Moba Group
Leading the global upstream and downstream marketing domain at Moba Group, the global leader in egg grading, packing, and processing solutions.
Vice President Global Marketing & Sales, Customer Services and Lifecycle Management
Elekta
• Led the global marketing and aftersales of maintenance and customer services for Elekta's medical technology, representing a significant portion of the company's revenue. • Succefully led the change management and deployment for a global aftersales function, including setting sales strategy, creation of sales roles and commercial operations systems. • Change management for repositioning of global customer education processes and responsibilities. • Successfully re-launched the company's services brand Elekta Care, driving substantial year-on-year services revenue growth. • Change management for new aftersales function and commercial operations process, focused on selling services and customer education. • Portfolio management, innovation, service design and price setting for the portfolio of Elekta Care services. • Managed total of 20 direct + indirect reports.
Director Global Clinical Marketing
Elekta
• Launched groundbreaking medical technology innovation for radiation therapy: 'MR-Linac'. • Directed global clinical marketing strategy to accelerate technology adoption. • Collaborated with medical Thought Leaders on database of clinical evidence for Elekta's product lines.
Director, Global Marketing & Communications
Elekta
• Led a mutli-functional team of 5 in developing global marketing strategies, customer education and catalogue management for Brachytherapy products. • Managed corporate change programs post-acquisition, successfully embedding Nucletron's commercial functions in Elekta sales organization, and drving the brand switch to Elekta. • Implemented multi-channel marketing strategies to increase adoption of brachytherapy, drive brand awareness and product promotion. • Member of Management Team
Global Product Manager
Nucletron Operations BV
Veenendaal, Netherlands
• Managed and streamlined medical device products for radiation therapy. • Conducted market analysis to develop and deploy business growth strategy, resulting in a 25% revenue growth over three years. • Led a team of product managers with two direct reports, overseeing product development and market positioning.
Associate Program Director, new products
Sanofi
Naarden, Netherlands
Directed European launch of a new drug formulation for kidney patients, coordinating healthcare dossier submissions and price setting, and collaborating with country teams on local introduction plans.
Product Manager
Sanofi
Developed marketing strategy and deployed marketing mix for a new chronic kidney disease treatment across Europe. Managed medical marketing program, inc speaker and KOL management and publication plan.
Product Manager
Fresenius Kabi
Emmen, Netherlands
Managed product portfolio and led development of products for blood collection and processing
New Product Development Engineer
Fresenius HemoCare (former NPBI)
Spearheaded the development of a series of new medical devices for umbilical cord blood collection, from concept to clinical validation
Education
TIAS School for Business and Society
Sustainability Leadership Program
Else Meijer's Contact Information
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