Elsa Scott

~ Managed and optimized website for SEO performance, including creating and enacting a linkbuilding strategy – Website domain authority score increased 17 points over 12 months. ~ Directed content strategy decision making for blog direction, sales tool needs, lead generation assets ~ Wrote copy for sales assets, marketing collateral, lead nurture campaigns, client communications, and more ~ Managed and executed content strategy for weekly newsletters, as well as articles for the company blog (averaging 5 per quarter) – Increased organic traffic to website 860% from May 2022 - March 2024. ~ Assisted in social media strategy, coordination, and management ~ Spearheaded client engagement initiatives resulting in a 91% retention rate,a 6% improvement YOY

Joined the U.S Experiential Marketing team at Rapid7, based out of the headquarters in Boston, MA. I was involved in many aspects of the event production cycle, from budgeting, promotion and marketing, to production, content planning, show running, and event debrief and analysis. I was entrusted to negotiate and manage contracts with outside vendors, submit POs and Invoices, and work with higher-up executives on both external and internal projects.

Writer for the Culture section of the BU Buzz, a Boston University student-run lifestyle publication.

Writer, correspondent, and live-on-location reporter for Good Morning BU, BUTV10's only live morning news show. Pitched and wrote multiple stories per show, cut VO and SOTs using Adobe Premier Pro, and reported live on location for various stories about art, music, and local events.

Art Director of COED, student-written and produced mockumentary sitcom. Responsible for costuming, props, and set design, as well as budgeting for the art department.

Host on Let's Get Lit, a WTBU radio show every Saturday from 4-6 PM. Every week, the show featured a different book/author and played a curated playlist of music inspired by the literature of the week. Discussions revolved around literary and historical analysis, paired with analysis of current societal, cultural, and political trends related to the literature of the show.

- Conducted a comprehensive audit of Divvycloud’s competitors’ websites, evaluating user experience, design factors, layout of the site, value messages and language used for SEO. - Managed Divvycloud Instagram, Twitter, and LinkedIn accounts, doubling followers in a three month period. - Key contributor to strategic marketing initiatives working with sales/marketing team, product management, and software development teams as well as founding executives on a daily basis. - Created content for the company blog, writing 12+ articles about cloud security topics including S3 bucket misconfigurations, data leaks, advantages of governance automation, and more. - Manned the show booth at the 2019 Amazon Web Services Summit in New York City messaging the DivvyCloud pitch to visitors and directing “qualified prospects” to appropriate team members.

Reporter for the Features and Community sections of the Daily Free Press, Boston University's independent student-run newspaper.

I worked as seasonal holiday help at Tea Forte's retail location in Boston on Newbury Street. Tea Forte is a luxury tea retailer, and the establishment was very formal and professional. I quickly learned ingredients of 83 tea blends, various brewing techniques, and selling points of tea-ware for advising customers. I also upsold customers on tea brewing pieces and tea sets, and created rapport to deliver exceptional experiences.

I first worked as a cashier at Merrifield Garden Center, then moving on to a sales position outside in the annuals/perennials section. I memorized the layout of the nursery and individual sections, along with characteristics and classifications of several hundreds of different flowers, vegetables, and herbs, in order to help customers locate plants to fit their specific requirements. I also aided in translating for Spanish speaking coworkers navigating customer requests and for customers over the phone. Another aspect of my job was designing displays of pots, flowers, and signs for the store, showcasing my design skills and my eye for color, texture, and composition. Working at Merrifield improved my ability to sell products, my customer service, and my work ethic partnered with a positive attitude, as some days consisted mainly of watering plants in the sun during a heat spell.

I graduated with a major in Journalism from the BU College of Communication with a minor in Spanish from the College of Arts and Sciences.