Eloise Fenwick

As an Account Executive, I support and lead integrated marketing campaigns across a range of clients and sectors. I currently lead regional marketing activity for Miller Homes in the Midlands regions, while also coordinating campaigns for Kayak and the global TikTok account for Dr. Schär. My role sits at the centre of clients, creatives, and delivery. Day to day, this includes managing client communications, coordinating projects from brief to launch, developing clear and effective creative briefs, designing social assets, and supporting campaign rollout and optimisation. I’m also involved in creative innovation, helping shape ideas that are practical, on-brand, and performance-led. The focus is always on clear collaboration, strong execution, and delivering campaigns that meet both creative and commercial objectives.

As an Account Management Apprentice at McCann, I work across a diverse portfolio of high-profile clients, gaining hands-on experience in integrated marketing. I contributed to major campaigns including Matalan’s national TV ads, Zoflora’s PR activations, and Miller Homes' social, email, and POS output. I independently managed regional accounts and led the delivery of Dr Schär's newest campaign including BVOD ad and social assets. In addition to client-facing work, I championed the use of AI across the agency as a trained and licensed Jasper AI user, driving innovation, efficiency, and future-forward thinking in creative processes. This experience has shaped me into a confident communicator, strategic thinker, and agile team player, ready to make an impact in any fast-paced, creative environment.

I freelance running Instagram, Facebook, TikTok and Pinterest accounts for local businesses in and around Shropshire and Cheshire as well as developing eye catching websites for local community groups and businesses. I handle all aspects of social media campaigns; content creation and client relations, creating social media strategies, keeping up to date with all the latest platform changes and the all round creation and execution of a campaign. We also build websites that turn people’s vision into their brand.

In October 2023, I undertook a placement at The Fifth- a leading influencer marketing agency where I presented to the company, joined talent and trend meetings, made social media posts for their instagram, collaborated with the innovation team and joined on tasks towards the Paris x Eurostar marketing campaign for the 2024 Olympics.