Elodie Guyard

Illustrations for my first children’s book (40 pages), created in a comic‑style format. Text written by author Marie‑Eve Leclerc‑Dion. This artistic project was developed alongside my professional career in marketing, allowing me to explore storytelling, visual identity, and creative direction. Scope of work: - Sketch development - Character design and visual world‑building - Color palette definition - Final artwork and coloring

Led social media strategy and community management for Mondou’s exclusive brands (Vetdiet, O’select, Petstory) across Canada and the U.S., including content planning, influencer marketing, paid campaigns, and performance reporting. Key Responsibilities: - Developed and executed social media strategies in Canada and the U.S. to grow brand awareness and engagement - Managed content calendars, scheduling, and community management - Coordinated photo/video shoots and influencer collaborations - Launched paid social campaigns and online contests - Monitored performance and produced social media reports

Developed and executed content strategies for Édika and Café Touché, creating original social media and digital content to increase brand visibility and drive online and in‑store traffic. Key Responsibilities : - Planned and managed editorial calendars for Facebook, Instagram, LinkedIn, and Pinterest - Produced photo and video content, including in‑house studio management - Wrote blog content and managed online communities - Launched and optimized paid media campaigns - Tracked KPIs and delivered performance reports

In charge of the online & offline media planning strategy: Identify the best mix of media channels to deliver advertising messages to a specific target audience. Develop, present to clients and execute the media plan once approved. Key Responsibilities : - Meet and evaluate media partners proposals - Manage the annual media budget for each account Supervise the media assistant - Negotiate and buy specific media : cinema and outdoor Clients: GM Dealers in Quebec, CPAC Achievement: new digital formats added into the plans (ex: contobox)

In charge of the online & offline media planning strategy: Recommend the most relevant media strategy to clients depending on their objectives - Competitive review and analysis - Meet and evaluate media partners proposals Produce campaigns performance reports and evaluate the effectiveness to inform futur campaigns Negotiate and buy specific media : automotive magazines, web & outdoor Clients: Hyundai QC Dealers & Hyundai Canada Achievement: Increased digital budget in the media mix in order to measure performance. Partnerships recommendations and execution (Fort Boyard, Festival de Jazz...)

Assist the Media Supervisor during the whole planning process - Use media research tools (Infosys, Comscore, Clear Decision...) and develop data analysis - Produce all clients presentation files/decks - Update media blocking charts - Activate, produce performance reports and suggest optimisations for all the digital & social campaigns - Coordinate the information between all the players : media partners, media buyers, clients... Clients: The Home Depot, LCL (Loblaws, Provigo, Maxi, Centre Santé), Weston, Sanofi Achievement: Provigo Le Marché Launch campaign, The Home Depot« Un patio de choix » campaign

Assist the Artistic Director in all tasks regarding communication tools, website management and press relations. - Produce promotion material - Contact publications and association in order to disseminate Foutoukours news on various platforms

Selling advertising spaces in local editions of Prisma Presse magazines & websites. Manage the full sales-cycle including prospecting, presenting proposals, negotiating and closing key agencies and brand accounts - Setting up meetings with potential clients, manage and develop a clients portfolio - Interact and coordinate with graphic designers to carry out clients requirements Clients: media agencies and brand accounts Achievement: Increased TV magazines sales revenue by +6,5 % during the first year

- Manage and make the link between clients and the technical team during special commercial events: for exemple, a commercial event at Belle-Epine, a french shopping center, for Valentine’s Day with a TV show and TV spots to promote the event on the channel. - Sell space to companies that want to advertise their products on the channel - Build a client base (new channel created one year before), organize meetings with potential clients to present the channel’s profile, negociate rates.

Atelier de 20H : Apprentissage théorique et pratique des techniques du dessin de style manga. Exploration des proportions de la figure humaine propre à ce style (visage, mains, pieds, etc.). Initiation à la culture japonaise, étude de l'histoire du manga et de son impact culturel. Projet de création d'une bande dessinée japonaise. Exercices pratiques.

12hours workshop to learn how to install, configure, customize and update a blog or website using the Wordpress cms. Explore the dashboard, install themes and modules, manage comments. Understand the principles of a cms and overview of the most popular ones.

Professional thesis on the impact of Social Networks on a company’s performance. IBM France as exemple

ex NÉGOCIA - Une école de commerce affiliée avec la Chambre de Commerce et de l’Industrie de Paris. Études en marketing, communication, distribution et négociation. Spécialisation en Trade marketing et management en troisième année.

3 months at the University of Wisconsin–Milwaukee. English class. Tourism : Miller Brewing Factory in Milwauke, Milwaukee Art Museum, Milwaukee Repertory Theater, The Pabst Theater, Chicago...