Elmuiz A.

Mainly conducts market research to identify consumer preferences, emerging trends and competitive landscape in the cosmetics industry. Gather feedback and insights from customers, retailers and sales teams to inform product development decisions. Work closely with Finance and Procurement teams to develop cost-effective product formulations while maintaining quality standards. Monitor and control product development budgets to ensure projects are executing within approved financial parameters. Work with the packaging team to design and develop attractive and functional packaging solutions for cosmetic products. Consider factors such as product compatibility, branding, sustainability and consumer convenience. Collaborate with the marketing team to determine product positioning, target markets and marketing strategies. Work with the production team to facilitate a smooth transition from product development to manufacturing. Establish quality control standards and procedures to ensure product safety, effectiveness and consistency. Coordinate product testing, stability studies, and clinical trials to verify product performance and claims.

Jerrod Blandino and Jeremy Johnson started Too Faced in 1998 with a vision to create a cosmetics brand that would celebrate individuality and inject joy back into an industry that had become rigid and led by rules, not fun. With a credit card, a dream and a laser-like focus to build a brand that celebrated and empowered women, Too Faced was born.