Elmer V.

Overall in charge of the company's Sales and Marketing Department spearheading the account development and direct negotiation with prospective accounts. Leads the group of Key Account Manager and Sales Coordinators in achieving volume and revenue targets. Full engagement and negotiations with farmers, traders and other produce suppliers to create synergy and have cost efficient operations. Conducts Profit and Loss Analysis for each brand and business unit to hit bottom line objectives

Overall in charge of the company's Sales and Marketing Department spearheading the account development and direct negotiation with prospective accounts. Handled modern trade and emerging channels such as reselling and online platforms. Spearheaded brand innovations and development to sustain business relevance and continuity.

Established and developed the company's Fresh Produce Division. Conceptualization of marketing strategies and brand building campaign. Handled principals in terms of business growth plan, marketing objectives and supplier related strategies. Handled third party manpower to achieve display objectives and dominance in the supermarket produce section.

Supervised the assigned distributors catering major supermarket chains and direct handling of convenience store channels. Conceptualized thematic campaigns and other marketing strategies toboost sales and contribue in hitting the company's volume and revenue objectives. Conducted the demand planning and managed the marketing budget.

National in scope - Handled all Trade Marketing Officers and Coordinators In-charged of the below-the-line planning and activations. Worked hand in hand with the Sales team to increase product sales and developed brand equity.