Ellie Stamey Alexander

- Developed & executed the full operational process for global corporate special projects for Fortune 100 companies. Ensuring smooth processing, efficient issue resolution, and exceptional client service for 1,000+ employee orders. - Managed social media for five luxury businesses (Schiffman’s Jewelers, Sylvan’s Jewelers, Schwarzschild Jewelers, Rolex Boutique Palo Alto, and Shreve & Co.) across Instagram, Facebook, LinkedIn, and Pinterest, maintaining brand voice, driving engagement, and targeting key audiences, resulting in 30%+ growth for four Instagram accounts in one year. - Developed and executed email marketing campaigns for four businesses, including creative development, audience targeting, scheduling, and analytics to optimize performance and diversify content. - Managed paid advertising across four company ad accounts, driving traffic, engagement, and revenue for store promotions and luxury brand partners. - Oversaw all products and website content across four Shopify sites (60,000+ products), ensuring accurate images, descriptions, filtering, tags, categorization, and pricing updates from Lightspeed to Shopify; design and build collection pages, gift guides, and blog content to optimize SEO and user experience. - Collaborated on seasonal and event photo shoots, assisting with styling models, selecting featured products, and capturing photography and video content for social media, including Reels and behind-the-scenes footage. - Maintained visual and messaging standards for 40+ luxury brands across websites, digital platforms, and marketing materials. - Executed marketing and e-commerce initiatives with luxury brand partners, adhering to brand requirements to drive growth, streamline operations, and maintain partner satisfaction.

- Developed and produced new Instagram Reels campaigns to promote the brand message, overseeing full campaign design from concept to execution. - Designed custom Instagram Story graphics to support campaign messaging, showcase interior design projects from process to completion, and maintain brand identity.

• Direct all chapter marketing initiatives across public relations, digital marketing and recruitment through the creation and implementation of my strategic marketing plan while operating within our allocated budget • Manage and mentor the 8 member marketing and recruitment team by implementing individual semester goals and progress plans to ensure alignment with the strategic marketing plan and foster personal development • Collaborate in an 8 member cross-functional team as a member of the executive board to manage a chapter of 75 members and report to external stakeholders from the Alumni board and National Office • Ensure adherence to the Alpha Delta Pi brand standards guide in the creation of all marketing materials and events

• Planned all aspects of formal recruitment including 5 days of events, 3 unique t-shirt designs, themed room decorations, and 40 conversation topic suggestions • Attained 100% new member retention and increased the recruitment impression score by 5.5% vs the prior year

• Created and organized an annual calendar of 90 sisterhood events designed to increase chapter engagement including exercise classes for wellness, study groups for academics, and themed photoshoots to source content for digital marketing

• Optimized drive-thru operations, achieving a record of over 500 cars in a day resulting in an under 2 minute average wait time during the Covid-19 pandemic • Maintained a professional attitude while placed under the stress of customer lines wrapped around the building due to special events at the Greensboro Coliseum such as the ACC Basketball Tournament • Trained new employees on advanced Point-Of-Sale computer systems to ensure proficiency and accuracy of order inputs while stressing the importance of a positive attitude to enhance the customer experience • Communicated with customers via telephone concerning cost and food estimates based on customer needs and requests for catering orders