Ellie Quaddy

Rooted from organic social media, I run a boutique marketing consultancy embedding with founders and leadership teams as a fractional marketing lead. My work spans the full funnel — from brand strategy and content systems to paid media, CRM, influencer and partnerships. Details of client work on request.

Crowdsauce is a creative agency working with music artists and labels across social strategy, content production and audience growth. I lead social strategy and content development for a roster of artists and brands — building platform presence, driving releases and shaping how artists show up digitally across TikTok, Instagram and YouTube. - Develop and execute platform strategies for single, album and tour releases - Oversee short-form video production and trend-led content optimised for music marketing - Manage community engagement and creator-led campaigns to deepen audience connection - Shape artist brand identity and digital positioning across channels - Track performance and use data to continuously refine content strategy

Embedded as the sole marketing lead across two brands — building F1® Box from zero and contributing to the global growth framework for F1® Arcade. For F1® Box, I owned the full marketing function: brand identity, social channels, paid media, creator partnerships, CRM and launch campaigns — delivered without an agency, from brief to live. For F1® Arcade, I designed the global social strategy framework, establishing scalable content, programming and growth models across international venues. - Built the F1® Box brand identity, tone of voice and social ecosystem from scratch - Launched TikTok and Instagram channels, driving discovery, bookings and creator participation - Delivered integrated teaser and launch campaigns across paid and organic - Managed creator partnerships and paid UGC activations - Designed CRM journeys covering booking, referrals and retention

Freelance project supporting an early-stage startup (Snooz) with brand voice and social strategy ahead of launch. Wrapped up once the initial scope was delivered — they’re still in stealth mode. • Leading social media strategy and content creation for a new consumer wellness brand launching in 2025. • Managing digital marketing efforts, influencer collaborations, and community engagement. • Developing and executing a multi-platform social strategy focused on audience engagement and growth. • Working closely with founders, PR, and creative teams to establish a strong brand presence pre-launch.

Developed audience-centric omnichannel programming plans and strategies for the Red Bull Network content projects including considerations for managed and owned programs. These include social and owned (RBTV, web, and OTT). Translating performance data into actionable insights and communicating those insights to influence key stakeholders. Whilst also supporting social activations and helping deliver the best content for our UK athletes. Key responsibilities include analysis, strategy, planning, activation, communication and reporting.

Responsibilities include day to day channel management and analysis across Red Bull UK TikTok, Instagram, YT, Twitter, Strava, Discord and Facebook. Experienced in specialised audience within Bike (MTB/BMX and Street Trials), Motorsport & Action Sports. Also, dedicated time spent to the Culture and Gaming team.