Ellie Kim
Brand Manager @ Spanx
About
Creative marketing leader successful at driving the vision, strategy, and implementation disciplines across client engagements. Proven experience in creative concepting, marketing strategies, brand building, visual languages, asset management, and driving innovation directly with clients. Areas of expertise: marketing, creative strategy and development, content management and implementation, business development, and strategic planning. Industry experience in fashion, hospitality, entertainment, real estate development, and direct-to-consumer products.
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United States
Marketing & Advertising
Brand Strategy, Public Speaking, Fashion, Microsoft Office, Research, Leadership
Experience
Brand Manager
Spanx
New York, New York, United States
- Lead brand strategy and execution for activewear and special project campaigns across digital, PR, influencer, wholesale, and partnership channels - Develop and manage campaign workbacks, timelines, and deliverables in collaboration with internal teams and external partners - Oversee channel execution across site, email, paid media, and affiliates to ensure cohesive storytelling and consistent brand experience - Lead brand seeding initiatives, overseeing creative direction, budgets, and execution timelines - Plan and execute brand activations for activewear and special projects, designed to engage and grow the SPANX community
Creative Strategy Manager
&LANA
New York, New York, United States
- Led marketing and creative strategy for agency clients across fashion, hospitality, and lifestyle industries - Developed brand identities and campaign concepts for clients such as Calvin Klein, Pharrell, Bond Hospitality, and Thom Sweeney - Oversaw production budgets, schedules, and deliverables to ensure on-time and on-budget launches
Content Coordinator
KITH
New York, New York, United States
- Managed digital marketing initiatives for Kith Women across social, web, and email platforms - Led Instagram strategy by conceptualizing content rollouts, coordinating production, and managing publishing schedules - Created weekly website visual updates by synthesizing performance data with visual storytelling to drive engagement and conversion
Content Intern
KITH
New York, New York, United States
Freelance PR Assistant
Christian Cowan
Greater New York City Area
VIP Services Intern
PURPLE
Los Angeles, California
Studio Management and PR Intern
Christian Cowan
Greater New York City Area
Showroom Intern
Alton Lane
Richmond, Virginia Area
Education
Fordham University
Graduated with a BA in Communications & Culture and Minor in Fashion Studies.
Virginia Commonwealth University
Took high-level dual enrollment college courses as a junior and senior in high school.
Ellie Kim's Contact Information
Phone
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