Ellie Bresler

I write long form editorial, lifestyle, and beauty blog content for a beauty collective who is working to expand their presence. Additionally, I produce social media content that drives engagement such as interactive Instagram stories, inspiration collages, and short form copy for captions.

- I serve as a marketing manager, brand strategist, copywriter, and storyteller for my clients, who range from the beauty industry to the luxury travel industry to the professional services industry. - As a marketing and brand strategist, I work with my clients to identify their goals and KPIs so that I can shape a cross-channel marketing strategy that is unique to them. Once the strategy has been laid out, I implement and execute ongoing campaigns, using data to inform regular optimizations. - As a copywriter, I focus on short form social media copy, as well as long form website, blog and newsletter copy. I conduct SEO keyword research to inform my writing, and I take extra care to capture the voice and personality of each individual brand.

- Owned and operated all marketing channels, both owned and paid; this included creative concepting and execution, strategy formation and implementation, content creation and management, copywriting, reporting, and more. - Conducted outreach and ongoing communications and relationship management with external partners, including Nike and CB2, as well as wholesale retailers including Saks, Bergdorf Goodman, Revolve, and Shopbop. - Owned and managed the DTC e-commerce business; this included directing a website re-design and managing external development teams, website maintenance and upkeep, copywriting across all web efforts, inventory management, order fulfillment, and client relations on both Squarespace and Shopify; additionally, I ensured that our website initiatives were coordinated with marketing channels and retail partners. - Served as lead copywriter for the organization; I wrote copy that was both consumer-facing (e-comm, social media, client communications) and partner-facing. - Developed go-to-market strategy for upcoming collections and launches; this included ensuring adequate content was captured and organized, creating a content calendar across all channels, aligning e-commerce product promotion with other paid and owned marketing channels, brainstorming and executing brand storytelling, assessing analytics from previous selling periods to inform upcoming strategies, and more.

- Led e-commerce accounts and independently managed paid media channels on additional accounts with annual budgets in the millions; as the account leader, I managed paid media budgets, optimized campaigns, provided performance-based creative feedback to clients, managed internal teams, and more. - Led efforts to scale PPC ROAS to 7:1 and paid social ROAS to 5:1 for a luxury apparel client; successfully took on management of paid social for a multi-brand retailer in the sleepwear industry and scaled their ROAS from nearly 0 to a 2:1. - Developed and executed a launch plan across multiple marketing channels for a new luxury jewelry brand; launch process included both technical setup of Google Analytics, Google Ads, and Meta Ads, as well as budget and creative recommendations.

- Managed paid media campaigns for 9 clients across DTC luxury apparel, beauty, and lifestyle industries; as a senior coordinator, I operated with annual budgets of up to $3M per client. - For one luxury apparel client, I independently managed paid search and paid social programs, driving over $1M in revenue with a 3:1 overall paid media ROAS in 2021. - Acted as an advisor, consultant, and partner to client teams.

- Worked with luxury clients in the fashion, beauty, and lifestyle industries to build, drive and optimize marketing programs; channels include Google Ads, Bing AdCenter, Meta Business Manager, TikTok Ads Manager, affiliate marketing, copywriting, and other paid marketing efforts. - Drove 250% YoY paid social revenue growth for one luxury apparel client after taking over management of the program in January 2021. - Led affiliate marketing campaign for another apparel brand's celebrity partnership, resulting in placements in publications such as Rolling Stone, Highsnobiety, WhoWhatWear and The Coveteur.

As a Digital Campaign Intern at Revel, I supported the daily management and analysis of program and campaign performance in ways such as audience building, trend and program interpretation based on KPIs, creation of internal performance reports, conducting industry research, and more. Duties also required knowledge of Google Analytics, Google Ads, Bing Ad Center, and Facebook Business Manager.

As the social media intern for Minty Dreams Podcast, my job is to run and grow our social media channels (primarily Instagram and YouTube), in a way that is as organic as possible. This also includes identifying and reaching out to influencers and potential podcast guests, establishing rapport and engaging with followers, and maintaining the voice of the podcast across social channels. Additionally, my role includes writing some long-form blog content, as well as shorter copy.

Her Campus is an international organization that promotes leadership and communication skills for college women. As the Director of Social Media for Her Campus at Utah, Her Campus' #1 chapter, my role includes 7-day-a-week posting to Instagram, Twitter & Facebook, maintaining engagement and interacting with followers, and upholding a consistent aesthetic and brand identity. This position requires creativity, communication skills, visual planning, leadership, time management, and organizational skills. Covered events including Sundance Film Festival.

This position gave me valuable experience in the fashion/jewelry industry. As a sales associate, I learned how to build rapport and trust with customers, and how to communicate with anyone and everyone. I had to make sure that what I was conveying was always in line with the brand values, but also allowed my personality to shine through. Once promoted to Key Holder, I learned managerial skills, how to lead a team, how to set sales goals that benefitted the company, and how to direct my team towards those goals.

This position gave me valuable experience in the fashion/jewelry industry. As a sales associate, I learned how to build rapport and trust with customers, and how to communicate with anyone and everyone. I had to make sure that what I was conveying was always in line with the brand values, but also allowed my personality to shine through. Once promoted to Key Holder, I learned managerial skills, how to lead a team, how to set sales goals that benefitted the company, and how to direct my team towards those goals.

As a member of the PINK team on the University of Utah campus, I attend all branded events, such as store parties and product launches, and assist in social media content creation that tells our brand story. This ranges from creating graphics and collages for our Instagram/Instagram story to capturing live content that shows who PINK is as a company.

Role included creating content and graphics, regular posts to Instagram, maintaining engagement and interacting with followers, brainstorming and implementing social media campaigns, and designing a chapter website. Required creativity, initiative, leadership, and time management, among other skills.