Ellen Ritmeester

Vice President Digital Marketing @ Optimizely

About

Experienced global marketing leader specializing in performance marketing, ABM, digital campaigns and content strategy. A people-first, results-driven leader passionate about creating impactful integrated marketing campaigns and driving measurable growth. Bringing strong collaboration skills and a proven track record in B2B tech environments.

Country

Netherlands

City

Rotterdam

Industry

Computer Software

Skill

ERP, Enterprise Software, Business Intelligence, ICT, Business Process, Business Analysis, SaaS, Direct Sales, B2B, Solution Selling, Cloud Computing, New Business Development, Sales Management, Account Management, Channel Partners, CRM, Sales Process, Product Marketing, Pre-sales, Management Consulting

Experience

Vice President Digital Marketing

Optimizely

2023-1 - Present · 3 yrs 9 mos

Amsterdam Area

Sr Director Global Campaigns

Optimizely

2021-1 - 2023-5 · 2 yrs 5 mos

Amsterdam, North Holland, Netherlands

Global Demand Gen Director

Optimizely

2020-7 - 2021-1 · 7 mos

Amsterdam, North Holland, Netherlands

Marketing Director EMEA

Optimizely

2019-12 - 2020-7 · 8 mos

Amsterdam en omgeving, Nederland

Senior Demand Gen Manager

Optimizely

2018-7 - 2019-12 · 1 yr 6 mos

Amsterdam en omgeving, Nederland

Marketing Communications Manager

Exact

2014-1 - 2018-6 · 4 yrs 6 mos

Delft Area, Netherlands

Lead Central Content Creation team Create communication strategy for Exact Cloud Solutions Create central content roadmap voor Exact Cloud Solutions (International) Manage projects related to content creation

Senior Marketing Communications Specialist

Exact

2013-6 - 2013-12 · 7 mos

Delft Area, Netherlands

Senior Product Marketing Manager

Exact

2011-9 - 2013-5 · 1 yr 9 mos

Delft Area, Netherlands

Marketing communication in the international roll-out of new Project Management solution Research market trends and needs, translate to positioning of the solution. Content in all marketing communication around Exact PSA: ->Campaigns, Netherlands and Internationally ->Sales enablement materials ->Marketing materials ->Events ->Referentvideos Develop and give training to sales and delivery colleagues Competitor analysis

Senior Business Consultant

Exact

2011-4 - 2011-8 · 5 mos

Translate customer needs to Exact Solutions Give presentations and demonstrations based on customer needs Give presentations and demonstrations during events and seminars (>300 personen) Responsible for coordination and content of customer and partner events Set up Exact Business School for Exact business partners ->Create training program ->Select internal and external trainers ->Coördinate creation of materials ->Trainer

Presales Consultant

Exact

2007-7 - 2011-5 · 3 yrs 11 mos

Translate customer needs to Exact Solutions Give presentations and demonstrations based on customer needs Give presentations and demonstrations during events and seminars (>300 personen)